Amongst the men in my life that I admire, there’s a handful of common traits I see across most of them. One of these common traits is that they own their own bullshit. I realize that’s a dirty word in some circles, but if you know what I mean by using that phrase, you’ll like this conversation with Jason Bronstad. Jason is a CEO who is driven to grow the business he oversees in Austin Texas, MALK Organics. He’s equally driven to grow closer to his family and to his creator. Jason is radically candid about his own bullshit, which you’ll hear throughout this conversation. He’s is a man of faith, but who has questioned his own upbringing in the church and he lets that experience inform his approach with his own family. Jason is thoughtful, he pushes himself hard, and he’s willing to be authentic at a time where brand seemingly matters more than bona fides. I’m glad I know him. This is Jason Bronstad.