Let's Talk small Business with Mitchell Wilson
Podcast Description
Running a small business shouldn’t feel like a never-ending game of whack-a-mole.
Let’s Talk Small Business is the straight-talking podcast for owners who are tired of the fluff and ready to get results. Hosted by business coach Mitchell Wilson, you’ll get insights, proven strategies, and the occasional reality check — all designed to help you build a business that actually works.
Because guess what? You don’t need another guru — you need a breakthrough.
Podcast Insights
Content Themes
The podcast covers a range of topics pertinent to small business owners, focusing on practical strategies and insights that lead to tangible results. Episodes may explore themes such as marketing failures, financial management, and operational efficiency, with specific discussions including the reasons behind small business marketing failures and lessons learned from personal entrepreneurial journeys.

Running a SME business shouldn’t feel like a never-ending game of whack-a-mole.
Let’s Talk Small Business is the straight-talking podcast for owners who are tired of the fluff and ready to get results. Hosted by business coach Mitchell Wilson, you’ll get insights, proven strategies, and the occasional reality check — all designed to help you build a business that actually works.
Because guess what? You don’t need another guru — you need a breakthrough.
Ever feel like you’re throwing hard-earned cash at marketing just to buy ”things” rather than investing in real business growth? In this episode, Mitchell sits down with Zachary Rischitelli, founder and managing director of Fig Advertising and Marketing. With a fascinating background in psychology and anthropology, Zachary breaks down the deep emotional needs and cultural triggers that actually drive human buying decisions. We dive into why some agencies over-promise and under-deliver, the reality behind balancing your funnel, and why a raw iPhone unboxing video can completely outperform a $10,000 polished corporate production. Plus, Zachary shares a masterclass on how to actually calculate a marketing budget that protects your cash flow and why business owners need to learn to delegate to their agency instead of dictating to them. It's a real, no-nonsense look at what makes marketing actually work.
Ready to identify your own business bottlenecks and map out your next smart move? Book your free breakthrough session with Mitchell and the Coachbirds team today! https://www.coachbirds.com/breakthrough

Disclaimer
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