Trust Driven Care Network
Trust Driven Care Network
Podcast Description
Welcome to Trust Driven Care Network – your ultimate destination for dynamic healthcare conversations and interactive learning. Our network features two distinct podcasts designed to cater to every aspect of healthcare innovation:• Trust Driven Trivia – Hosted by Dr. Melanie Short, this fast-paced, research-driven game show transforms healthcare learning into a thrilling competition. Medical professionals, researchers, and enthusiasts go head-to-head in trivia battles that challenge assumptions, spark lively debates, and reveal surprising insights into patient care, research breakthroughs, and more.• Trust Driven Insights – Join Dr. Josh Satterlee for in-depth interviews with leading experts as you explore the latest in healthcare research, business practices, and innovative patient care strategies. This engaging conversation series dives deep into the topics shaping the future of medicine and healthcare management.Whether you're here to test your knowledge or gain expert insights, Trust Driven Care Network delivers a blend of fun and informative content to keep you ahead of the curve in healthcare. Subscribe now and join us on the journey toward a smarter, more connected healthcare community!
Podcast Insights
Content Themes
The podcasts cover diverse healthcare topics such as medical research breakthroughs, patient care best practices, and effective business practices in healthcare. Episodes like 'Think You Know Healthcare? Prove it!' delve into patient satisfaction trends and malpractice statistics, mixing entertaining trivia with substantial discussions on healthcare innovations and challenges.
Welcome to Trust Driven Care Network – your ultimate destination for dynamic healthcare conversations and interactive learning. Our network features two distinct podcasts designed to cater to every aspect of healthcare innovation:
• Trust Driven Trivia – Hosted by Dr. Melanie Short, this fast-paced, research-driven game show transforms healthcare learning into a thrilling competition. Medical professionals, researchers, and enthusiasts go head-to-head in trivia battles that challenge assumptions, spark lively debates, and reveal surprising insights into patient care, research breakthroughs, and more.
• Trust Driven Insights – Join Dr. Josh Satterlee for in-depth interviews with leading experts as you explore the latest in healthcare research, business practices, and innovative patient care strategies. This engaging conversation series dives deep into the topics shaping the future of medicine and healthcare management.
Whether you’re here to test your knowledge or gain expert insights, Trust Driven Care Network delivers a blend of fun and informative content to keep you ahead of the curve in healthcare. Subscribe now and join us on the journey toward a smarter, more connected healthcare community!
Why Niching Down ACTUALLY Increases Your Patient Volume (Acupuncture Marketing Secrets)
Rationale: This title is provocative, challenges a common business fear, and promises a key benefit (increased patient volume), making it highly clickable for practice owners.
Podcast Episode Description (Buzzsprout/Audio)
Why Niching Down ACTUALLY Increases Your Patient Volume | Guest: Michelle Grasek
”If you’re trying to speak to everyone, you’re actually speaking to no one.”
In this episode of Trust Driven Insights, Dr. Josh Satterlee sits down with acupuncturist and marketing strategist Michelle Grasek to unpack why most wellness marketing falls flat—and how getting specific (niching down) is the fastest way to attract your ideal patients.
Michelle debunks the fear that niching down means turning people away. Instead, she shows how using your patients' specific language, pre-answering their fears, and clarifying your brand identity actually increases patient volume, compliance, and satisfaction while reducing burnout.
If you’re a chiropractor, acupuncturist, PT, or any wellness provider tired of generic ads and misaligned patients, this conversation will help you get specific, get clearer, and build a thriving, values-aligned practice.
🔑 In This Episode, You’ll Learn:
- The Groupon Story: How an initial misstep led to a three-year, real-world marketing mentorship.
- The Conversion Killer: Why generic ads (e.g., ”Chiropractic for Back Pain”) don't convert quality leads.
- The Niche Paradox: Why focusing on a small market doesn't scare away general patients—it pulls the right ones in.
- Secret Language: How to use your patients' own words in your copy (”glowy,” ”hitting it fat”) to build instant trust.
- The Fear Barrier: Should you show needles in your marketing? (Michelle vs. her coach's take)
- First Visit Tips: Practical advice for building trust with nervous or skeptical patients (using patient autonomy and setting clear expectations).
- Burnout Reduction: How aligned marketing attracts better-fit, less draining patients, reducing burnout over the long term.
About Our Guest – Michelle Grasek Michelle is a practicing acupuncturist and marketing strategist. She hosts the Acupuncture Marketing School podcast.
🔗 Connect with Michelle Grasekhttps://michellegrasek.com
Thanks for tuning in to Trust Driven Trivia – where healthcare knowledge meets a fun, competitive twist! If you enjoyed the episode, be sure to subscribe, leave a review, and share with fellow healthcare enthusiasts. Stay connected and dive deeper into the world of healthcare insights at trustdrivencare.com. Join us again next week for another round of fast-paced, research-driven trivia—because every fact counts in the game of healthcare! Learn more at https://trustdrivencare.com/
Disclaimer
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