Haamucast
Haamucast
Podcast Description
Haamucast is a show where founders and executives share how they’ve built trust, grown their business, and shaped their industry by showing up as themselves online.
Hosted by Edward Ford, co-founder of Haamu.io, each short episode features real, practical stories of how leaders use content to drive revenue, build talent pipelines, influence change, and earn attention the right way.
Podcast Insights
Content Themes
The podcast explores themes like founder-led content, personal branding, and social selling, providing practical insights through guests' narratives. Episodes cover topics such as building a customer base before product launch, creating demand through social media, and strategies for leveraging personal networks. For instance, Adam Holmgren discusses audience-first thinking that helps achieve product-market fit, while Laura Erdem elaborates on crafting pipeline generation strategies on LinkedIn.
Haamucast is a show where founders and executives share how they’ve built trust, grown their business, and shaped their industry by showing up as themselves online.
Hosted by Edward Ford, co-founder of Haamu.io, each short episode features real, practical stories of how leaders use content to drive revenue, build talent pipelines, influence change, and earn attention the right way.
Guest: Tarja Stephens, Founder @ Leaders of the Future
What happens when you ditch the corporate playbook and start treating LinkedIn like a journal instead of a billboard?
You build real relationships that turn into speaking gigs, partnerships, and a global network.
In this episode of Haamucast, Edward sits down with Tarja Stephens, who went from corporate exec to entrepreneur and built her entire thought leadership platform by sharing her journey authentically – no grand strategy required.
You'll hear:
👻 Why the next 10 years will bring more change than the past hundred – and what that means for leaders who stay silent
👻 How Tarja grew her influence by replying to every comment and treating posts as conversation starters, not announcements
👻 The simple ”three C's” framework that gets overwhelmed leaders posting consistently (commit, connect, create)
👻 Why only 2% of LinkedIn's 1 billion users actively post – and why that's your biggest opportunity right now
👻 How to use AI as a thought partner instead of just a grammar checker (plus why authenticity beats volume in an AI-flooded world)
Bonus: Tarja's networking hack – reach out to anyone who inspires you on LinkedIn with a simple message. You'll be shocked how open global leaders are to connecting right now.
Disclaimer
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