Haamucast
Haamucast
Podcast Description
Haamucast is a show where founders and executives share how they’ve built trust, grown their business, and shaped their industry by showing up as themselves online.
Hosted by Edward Ford, co-founder of Haamu.io, each short episode features real, practical stories of how leaders use content to drive revenue, build talent pipelines, influence change, and earn attention the right way.
Podcast Insights
Content Themes
The podcast explores themes like founder-led content, personal branding, and social selling, providing practical insights through guests' narratives. Episodes cover topics such as building a customer base before product launch, creating demand through social media, and strategies for leveraging personal networks. For instance, Adam Holmgren discusses audience-first thinking that helps achieve product-market fit, while Laura Erdem elaborates on crafting pipeline generation strategies on LinkedIn.
Haamucast is a show where founders and executives share how they’ve built trust, grown their business, and shaped their industry by showing up as themselves online.
Hosted by Edward Ford, co-founder of Haamu.io, each short episode features real, practical stories of how leaders use content to drive revenue, build talent pipelines, influence change, and earn attention the right way.
Guest: Monika Liikamaa, Co-founder & Co-CEO @ Enfuce
What happens when you stop worrying about clicks and start focusing on the change you want to see in the world? You find your authentic voice.
In this episode of Haamucast, Edward sits down with Monika Liikamaa, whose unfiltered approach to LinkedIn has turned her personal platform into a catalyst for meaningful conversations about climate action, fighting financial crime, and uplifting women in tech.
You'll hear:
👻 Why Monika's posts come from genuine frustration with injustice rather than a strategic content plan (”For fuck's sake, let's open the discussion on this”)
👻 How she balances Enfuce's business content with her mission to amplify positive voices in a world obsessed with negative news
👻 The power of writing your own obituary instead of polishing your CV – and how it shapes the legacy you want to leave
👻 Why her sauna sessions at the cottage often lead to Sunday reflection posts (and why she has zero system for tracking performance)
👻 How she and her co-CEO complement each other perfectly – with Monika writing on LinkedIn while her partner hosts a podcast
Bonus: Monika shares her unapologetic approach to critics: ”I'm 50, I really don't give a shit… If you don't like reading what I write, then don't. Either tune in or tune out – I really don't care.”
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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