Haamucast
Haamucast
Podcast Description
Haamucast is a show where founders and executives share how they’ve built trust, grown their business, and shaped their industry by showing up as themselves online.
Hosted by Edward Ford, co-founder of Haamu.io, each short episode features real, practical stories of how leaders use content to drive revenue, build talent pipelines, influence change, and earn attention the right way.
Podcast Insights
Content Themes
The podcast explores themes like founder-led content, personal branding, and social selling, providing practical insights through guests' narratives. Episodes cover topics such as building a customer base before product launch, creating demand through social media, and strategies for leveraging personal networks. For instance, Adam Holmgren discusses audience-first thinking that helps achieve product-market fit, while Laura Erdem elaborates on crafting pipeline generation strategies on LinkedIn.
Haamucast is a show where founders and executives share how they’ve built trust, grown their business, and shaped their industry by showing up as themselves online.
Hosted by Edward Ford, co-founder of Haamu.io, each short episode features real, practical stories of how leaders use content to drive revenue, build talent pipelines, influence change, and earn attention the right way.
Guest: Sari Venäläinen, Co-founder & CEO @ Haamu.io
What happens when you realize executive-led content isn't new at all, just newly appreciated?
You build a company around it.
In this episode of Haamucast, Edward sits down with newly announced Haamu.io CEO Sari Venäläinen to discuss her journey from marketing agency veteran to founder, why founder-led content isn't actually a shift but a recognition of what's always worked, and her vision for expanding Haamu beyond LinkedIn.
You'll hear:
👻 How a seed planted in Samuli's mind during a casual conversation turned into a business opportunity that perfectly matched Sari's own vision
👻 Why Sari believes founder-led content isn't actually new: ”This is something we've been doing all the time for our customers in marketing agencies”
👻 The fascinating cultural differences in content performance (why video doesn't work as well on LinkedIn for Finnish audiences despite the platform pushing it)
👻 Her excitement about exploring platforms like YouTube Shorts, which has outperformed her expectations compared to TikTok and Instagram Reels for B2B
👻 The real-world results Haamu customers are seeing, from 80+ new connection requests per post to direct sales (though she emphasizes brand awareness over lead generation)
Bonus: Sari's ”lame but essential” advice for hesitant founders: ”Don't be afraid of someone not liking your content or thinking it's cringe. Your brand should be a magnet and a filter at the same time, attracting your ICP while filtering out everyone else.”
Disclaimer
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