Haamucast
Haamucast
Podcast Description
Haamucast is a show where founders and executives share how they’ve built trust, grown their business, and shaped their industry by showing up as themselves online.
Hosted by Edward Ford, co-founder of Haamu.io, each short episode features real, practical stories of how leaders use content to drive revenue, build talent pipelines, influence change, and earn attention the right way.
Podcast Insights
Content Themes
The podcast explores themes like founder-led content, personal branding, and social selling, providing practical insights through guests' narratives. Episodes cover topics such as building a customer base before product launch, creating demand through social media, and strategies for leveraging personal networks. For instance, Adam Holmgren discusses audience-first thinking that helps achieve product-market fit, while Laura Erdem elaborates on crafting pipeline generation strategies on LinkedIn.
Haamucast is a show where founders and executives share how they’ve built trust, grown their business, and shaped their industry by showing up as themselves online.
Hosted by Edward Ford, co-founder of Haamu.io, each short episode features real, practical stories of how leaders use content to drive revenue, build talent pipelines, influence change, and earn attention the right way.
Guest: Adam Holmgren, Co-founder at Fibbler
What happens when you build the audience before the product?
You launch with traction.
In this episode of Haamucast, Edward Ford sits down with Adam Holmgren, a seasoned B2B marketer and co-founder of Fibbler, to talk about how he used founder-led content to bootstrap Fibbler from an MVP to 140+ paying customers in just 12 months.
Adam breaks down how his years of sharing LinkedIn ads insights and demand gen learnings paid off when it was time to go to market. And unlike many founders who start creating after launching, Adam flipped the script – building trust, audience, and momentum before day one.
You’ll hear:
👻 Why your personal brand can outgrow your startup – and how to scale both in sync
👻 How Adam used audience-first thinking to speed up product-market fit
👻 The content system that lets him post 5x/week while juggling a job, a startup, and two kids
👻 A simple framework for building your own content pillars (and avoiding the blank page panic)
👻 What to do if you’re too scared to post – and how comments can be your gateway drug
Bonus: Adam shares why it’s harder to market to personas you don’t understand – and why marketing to yourself (a.k.a. founder-to-ICP) can be a cheat code.
Check out Haamu.io if you want to learn more about how Haamu can turn you into a thought leader worth following.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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