Haamucast
Haamucast
Podcast Description
Haamucast is a show where founders and executives share how they’ve built trust, grown their business, and shaped their industry by showing up as themselves online.
Hosted by Edward Ford, co-founder of Haamu.io, each short episode features real, practical stories of how leaders use content to drive revenue, build talent pipelines, influence change, and earn attention the right way.
Podcast Insights
Content Themes
The podcast explores themes like founder-led content, personal branding, and social selling, providing practical insights through guests' narratives. Episodes cover topics such as building a customer base before product launch, creating demand through social media, and strategies for leveraging personal networks. For instance, Adam Holmgren discusses audience-first thinking that helps achieve product-market fit, while Laura Erdem elaborates on crafting pipeline generation strategies on LinkedIn.
Haamucast is a show where founders and executives share how they’ve built trust, grown their business, and shaped their industry by showing up as themselves online.
Hosted by Edward Ford, co-founder of Haamu.io, each short episode features real, practical stories of how leaders use content to drive revenue, build talent pipelines, influence change, and earn attention the right way.
What do you do when you’re in a “boring” industry… but still want people to stop scrolling and actually care?
You get weird on purpose, then back it up with real expertise.
In this episode of Haamucast, Edward sits down with Sam Dunning, founder of Breaking B2B, to unpack how founder-led content turns attention into trust, trust into pipeline, and pipeline into predictable ARR.
From LinkedIn chaos to YouTube-first strategy and founder-to-founder partnerships, Sam shares the exact playbook he’s using to grow Breaking B2B without relying on a single channel or a single algorithm.
You’ll hear:
👻 How Sam went from treating LinkedIn like an online CV (and spamming cold messages) to using it as a trust engine for B2B SaaS SEO
👻 Why “get attention first” beats polished-but-boring content — and how Sam uses stunts, memes, and Nickelback covers to earn the click before delivering value
👻 The YouTube gap in B2B: why most companies treat it like a dumping ground, and how a YouTube-first approach fuels a full media flywheel
👻 How founder brand drives inbound and stays top-of-mind for prospects who aren’t ready yet, so you win when timing changes
👻 The real risks of being the face of your company (selling the business, reliance on one person, algorithm shocks) and how Sam diversifies across channels to protect growth
👻 What Breaking B2B markets under the company brand vs. Sam’s personal brand
👻 The modern partnership shift: why Sam Dunning partnering with Adam Robinson can outperform brand-to-brand deals – and how third-party validation unlocked a new growth lane
👻 The SEO/AEO/GEO ripple effect of founder-led content now that social and YouTube visibility show up in AI answers, Google results, and buyer trust loops
Bonus: Sam’s experimenter mindset — why most bets flop, a few hit big, and running the wrong tests is still the fastest path to the right playbook.
If you’re building a B2B company and want to grow past the algorithm roulette, this episode is a masterclass in using founder brand as a compounding growth asset.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.