Behind the Brief | Honest Stories from the World of Marketing
Behind the Brief | Honest Stories from the World of Marketing
Podcast Description
Ever felt like you’re the only one figuring things out as you go in marketing? You’re not alone. Welcome to Behind the Brief—the podcast where we talk about the real, unfiltered side of marketing.
Podcast Insights
Content Themes
The podcast covers various themes related to product marketing including fractional management, AI integration, and career development within PMM roles. Specific episodes delve into handling client relations against a backdrop of customer feedback, the evolution of data-driven marketing, and the storytelling aspect of product marketing in the context of AI, providing actionable insights for both aspiring and seasoned professionals.
Ever felt like you’re the only one figuring things out as you go in marketing? You’re not alone. Welcome to Behind the Brief—the podcast where we talk about the real, unfiltered side of marketing.
I went into my conversation with Apurva expecting to talk about global product marketing.
I came away thinking about context.
Because we talk about PMM playbooks constantly.
Positioning frameworks.Messaging frameworks.Launch processes.ICP research.Competitive analysis.
All useful.
But the more I listened to Apurva talk about working across different markets, the more I kept coming back to one thought:
A playbook is only as good as the context it was built for.
My biggest takeaway
I don’t think the lesson is that playbooks are useless.
It’s that PMMs need to understand the thinking underneath the playbook.
Because when the market changes, the buyer changes or the context changes, the execution may need to change too.
That’s what made this conversation so interesting to me.
🎙️ Episode 34 of Behind the Brief is live now.
Watch / listen →
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