Behind the Brief | Honest Stories from the World of Marketing
Behind the Brief | Honest Stories from the World of Marketing
Podcast Description
Ever felt like you’re the only one figuring things out as you go in marketing? You’re not alone. Welcome to Behind the Brief—the podcast where we talk about the real, unfiltered side of marketing.
Podcast Insights
Content Themes
The podcast covers various themes related to product marketing including fractional management, AI integration, and career development within PMM roles. Specific episodes delve into handling client relations against a backdrop of customer feedback, the evolution of data-driven marketing, and the storytelling aspect of product marketing in the context of AI, providing actionable insights for both aspiring and seasoned professionals.
Ever felt like you’re the only one figuring things out as you go in marketing? You’re not alone. Welcome to Behind the Brief—the podcast where we talk about the real, unfiltered side of marketing.
Being a fractional PMM isn’t just about strategy—it’s about mastering the art of influence, navigating client pushback, and learning when to say yes and when NOT to.
In this episode of Behind the Brief, I sit down with Jonathan Pipek to uncover what it really takes to succeed as a fractional PMM in B2B SaaS. We break down:
✅ How to handle clients who ignore customer feedback
✅ Strategies for building trust and influence—without formal authority
✅ When to push back and when to say yes (even if it’s not ideal)
✅ Why flexibility and collaboration are key to driving impact
Jonathan shares real stories from the trenches—think tricky clients, unexpected pivots, and creative solutions that turned challenges into wins.
If you’re a consultant, fractional PMM, or just curious about the behind-the-scenes world of product marketing, this episode is packed with honest insights and practical tips.
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