Behind the Brief | Honest Stories from the World of Marketing
Behind the Brief | Honest Stories from the World of Marketing
Podcast Description
Ever felt like you’re the only one figuring things out as you go in marketing? You’re not alone. Welcome to Behind the Brief—the podcast where we talk about the real, unfiltered side of marketing.
Podcast Insights
Content Themes
The podcast covers various themes related to product marketing including fractional management, AI integration, and career development within PMM roles. Specific episodes delve into handling client relations against a backdrop of customer feedback, the evolution of data-driven marketing, and the storytelling aspect of product marketing in the context of AI, providing actionable insights for both aspiring and seasoned professionals.
Ever felt like you’re the only one figuring things out as you go in marketing? You’re not alone. Welcome to Behind the Brief—the podcast where we talk about the real, unfiltered side of marketing.
In this episode, Shruti chats with Nikhil, Senior Director of Marketing at Chargebee, who reveals what really happens when a PMM takes on revenue responsibility. From GTM engine building to owning outbound motion, this conversation is packed with real stories, hard lessons, and playbook-level insights.
👉 Whether you’re a marketer, founder, or aspiring PMM — this is for you.
🔑 Topics covered:
* Why product marketing is more than just storytelling
* Building outbound from scratch — without a playbook
* Using LLMs to scale pipeline-building
* PMM + Demand Gen = Dangerous Combo?
* How to earn sales team trust
* How to fix broken GTM alignment
* Nikhil’s biggest launch failure — and what he learned
* Pipeline planning + imposter syndrome
Watch the full video here →
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