When I first thought about starting Behind the Brief, Tas Bobur was one of the very first people I dreamed of bringing on.

Why? Because as an immigrant myself, I’ve always carried doubts, fears, and a heavy dose of imposter syndrome. Even when I left my hometown, those feelings followed me. And I often wondered: how do women who come from deeply rooted cultures make their way, lead boldly, and still build something of their own?

Tas is one of those women.She runs her own consultancy, The Scroll Lab, and is known for creating killer, high-converting B2B landing pages. For those outside of B2B, that might sound dry — but trust me, it’s the kind of work that transforms companies.

And here’s the kicker: Tas is also known as “the purple LinkedIn banner lady.” Her personality is so purple 💜 that for this episode, I even switched my podcast logo into purple. (Commitment or chaos? You decide 😅).

But more than the brand colors, this conversation hit deep. We talked about:

* Navigating identity as an immigrant & woman of color

* Standing up for yourself in rooms where you feel invisible

* The leap from in-house marketer to building your own business

* Why most landing pages are built wrong — and how to rethink them

* Advice for expats and women of color chasing their own dreams

This turned into my first-ever hour-long episode — and honestly, every minute felt worth it. If you’ve ever questioned where you belong, how to balance identity with ambition, or whether you’re good enough to chase your path… this one’s for you.

🎧 Listen here:

💜 And when you do, let me know what part of Tas’s story resonated most with you — I promise you’ll catch me grinning ear-to-ear the whole way through.

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