Stop The Scroll w/ Brianna Doe
Stop The Scroll w/ Brianna Doe
Podcast Description
B2B influencer marketing feels like the Wild West right now. The code isn't cracked, and success strategies are elusive. However, in B2C, influencer marketing is a revenue powerhouse—repeatable, scalable, and impactful. Through this podcast, we'll dissect influencer marketing campaigns and programs, forge lasting partnerships that foster audience trust, and glean insights from top leaders and influencers in the field.Whether you're crafting your inaugural influencer marketing initiative or seeking to elevate existing programs, join us on Stop the Scroll as we guide you through the journey. Thanks for tuning in!
Podcast Insights
Content Themes
The podcast zeroes in on B2B influencer marketing strategies, authentic partnerships, and content creation, with episodes delving into various topics like the integration of influencer marketing within SaaS sectors, effective campaign analyses like Notion Faces, and refining B2B tactics through creator insights.
B2B influencer marketing feels like the Wild West right now. The code isn’t cracked, and success strategies are elusive. However, in B2C, influencer marketing is a revenue powerhouse—repeatable, scalable, and impactful.
Through this podcast, we’ll dissect influencer marketing campaigns and programs, forge lasting partnerships that foster audience trust, and glean insights from top leaders and influencers in the field.
Whether you’re crafting your inaugural influencer marketing initiative or seeking to elevate existing programs, join us on Stop the Scroll as we guide you through the journey. Thanks for tuning in!
In this episode of Stop the Scroll, host Brianna Doe dives into the recent Notion Faces campaign, a LinkedIn takeover that created significant buzz in the B2B marketing world. She breaks down the campaign's execution, analyzes its impact, and shares actionable lessons marketers can take away from its success.
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Best Moments:
(00:37) Introduction to the Notion Faces campaign on LinkedIn
(01:17) Breakdown of the campaign's execution and strategy
(03:20) Analysis of the two main reactions to the campaign
(04:32) Brief discussion on combining influencer and affiliate marketing
(05:24) Reasons why the Notion Faces campaign was successful
(05:53) Addressing criticisms of the campaign
(06:22) Key takeaways for marketers from this campaign
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Links Mentioned:
Notion Faces Campaign
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The Secrets to Thriving Creator-Brand Partnerships
If you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.
Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.
To download the full report, go to impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with!
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