X-Factor Marketing
X-Factor Marketing
Podcast Description
Transform Your Brand. Elevate Your Business. Unleash Your Potential.
Join marketing strategist Wendy Forsythe each week as she reveals the secrets behind building unforgettable brands that captivate and convert. With her extensive knowledge and proven track record of enhancing brand recognition for high-profile businesses, Wendy guides you through discovering what makes you extraordinary.
This isn't just another marketing podcast—it's your roadmap to standing out in a crowded marketplace. Through actionable strategies, mindset shifts, and powerful storytelling techniques, you'll learn to identify your unique X-Factor and transform your marketing from forgettable to unforgettable.
Ready to show up confidently and succeed authentically? Subscribe now and join the movement of professionals who are redefining what it means to market with purpose and passion.
Follow Wendy: https://www.instagram.com/brandwendy/
Podcast Insights
Content Themes
Focuses on brand development, marketing strategies, and personal branding with episodes exploring topics such as AI in marketing, authenticity in brand storytelling, and practical marketing tips for standing out in competitive industries.
Transform Your Brand. Elevate Your Business. Unleash Your Potential.
Join marketing strategist Wendy Forsythe each week as she reveals the secrets behind building unforgettable brands that captivate and convert. With her extensive knowledge and proven track record of enhancing brand recognition for high-profile businesses, Wendy guides you through discovering what makes you extraordinary.
This isn’t just another marketing podcast—it’s your roadmap to standing out in a crowded marketplace. Through actionable strategies, mindset shifts, and powerful storytelling techniques, you’ll learn to identify your unique X-Factor and transform your marketing from forgettable to unforgettable.
Ready to show up confidently and succeed authentically? Subscribe now and join the movement of professionals who are redefining what it means to market with purpose and passion.
Follow Wendy: https://www.instagram.com/brandwendy/
➡️ Download the FREE “Content Creation Realities & Lessons: A Guide to Smarter Strategy”: https://stan.store/wendyforsythe
Seth Siegler went from real estate agent to Chief Innovation Officer at EXP Realty, leading AI transformation for 90,000+ agents worldwide. As a self-taught coder who sold two startups, Seth reveals how AI won’t replace agents—it’ll make them exponentially better. From meeting EXP founder Glenn Sanford at a hackathon to getting early access to OpenAI and Google’s latest tools, Seth shows how “citizen developers” are building custom software without coding experience. His mission: democratize AI so every real estate professional can scale their business beyond what they thought possible.
➡️ Show Links
LinkedIn: https://www.linkedin.com/in/sethsiegler/
➡️ Timestamps
00:00 Seth Siegler, Innovator in Real Estate Tech
00:04 Chief Innovation Officer at eXp Realty
00:12 Agents Worry About Being Replaced by AI
00:18 AI Enhances, Doesn’t Replace Real Estate Professionals
00:32 Building iBuyer Systems and Luna 2.0 Chatbot
01:25 From Real Estate Family to Agent and Tech Founder
02:36 First Startup Tech for Brokerage Gained Traction
03:07 Meeting eXp’s Glenn Sanford at a Hackathon
04:48 Role as CIO Forward-Thinking, Applying Emerging Tech
11:33 AI Training Helping Agents Use AI for Business Growth
17:40 Citizen Developers Non-Coders Building Software with AI
23:57 Rewarding Projects Evangelizing AI’s Potential for Agents
➡️ Connect With Wendy
https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/
Disclaimer
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