Smooth scaling: System design for high traffic
Smooth scaling: System design for high traffic
Podcast Description
Smooth Scaling: System Design for High Traffic focuses on all things scalability, reliability, and performance. Tune in for expert advice on how to scale systems, control costs, boost availability, optimize performance, and get the most out of your tech stack.
Host Jose Quaresma is the VP of Technical Engagement at Queue-it, working on the frontlines with some of the world’s biggest businesses on their busiest days, from Ticketmaster to Zalando to Home Office U.K. He’ll be joined by experts across industries, uncovering how major organizations design, build, and deploy systems that remain reliable at scale.
Podcast Insights
Content Themes
The podcast centers on scalability, reliability, and performance of systems. Topics include design principles for failure, simplicity versus complexity in architecture, and real-world examples from major organizations like Ticketmaster and Zalando. Episodes like 'Simple is Scalable' with Mojtaba Saroonghi delve into maintaining simplicity to enhance scalability, while 'Design for Failure' with Martin Larsen covers architectural approaches that increase resilience.
Smooth Scaling: System Design for High Traffic focuses on all things scalability, reliability, and performance. Tune in for expert advice on how to scale systems, control costs, boost availability, optimize performance, and get the most out of your tech stack.
Host Jose Quaresma is the VP of Technical Engagement at Queue-it, working on the frontlines with some of the world’s biggest businesses on their busiest days, from Ticketmaster to Zalando to Home Office U.K. He’ll be joined by experts across industries, uncovering how major organizations design, build, and deploy systems that remain reliable at scale.
Infrastructure is often treated as a backend concern, but in practice it shapes how users experience a product. In this episode of Smooth Scaling, Product VP Maria Petrova explores what it means when infrastructure becomes the product, looking at real-world, data-heavy systems where decisions around compute, data resolution, scheduling, regions, and cost directly impact scalability and user experience. The conversation dives into scaling beyond the MVP, balancing accuracy with performance, and why both engineers and product managers need to think carefully about infrastructure trade-offs when operating at scale.
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- (00:00) – Welcome to the Smooth Scaling Podcast
- (01:02) – Infrastructure Is the Product (And Why It Shapes UX)
- (05:34) – Performance, Databases, and Why Compute Matters Again
- (07:27) – How TWAICE Scales Battery Analytics With Sensor Data
- (10:44) – What TWAICE Optimizes (And What It Doesn’t)
- (14:38) – What Product Managers Must Understand About Infrastructure
- (20:32) – Supermetrics: Multi-Cloud, Compliance, and Customer Expectations
- (25:01) – Cutting Compute Costs at TWAICE Without Losing Accuracy
- (32:05) – Principles for Building Scalable Data Products
- (34:48) – Rapid Fire: Books, Advice, and What Scalability Means
Maria Petrova is a product leader known for scaling data-driven platforms and building high-performing product teams.With over a decade of experience across AdTech, eCommerce, and green tech, she’s led teams at Supermetrics, Zalando, Smartly.io, and now TWAICE, where she’s shaping AI-powered energy intelligence solutions. Maria is also the founder of Value Lab, a consultancy that embeds expert product talent into growing teams. She’s passionate about building products that truly solve customer problems at scale.
This podcast is hosted by José Quaresma, researched by Joseph Thwaites and produced by Perseu Mandillo.
© Queue-it, 2025
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