The Data Playbook Podcast
The Data Playbook Podcast
Podcast Description
🎙️ The Data Playbook is a podcast where we aim to build a playbook for data leaders. We do that through a series of interviews with other data leaders, data practitioners and data experts. In each episode, we break down real-world data challenges: from building modern architectures and embracing Data Mesh to navigating cloud sovereignty, we help you make smarter decisions one play at a time.
Podcast Insights
Content Themes
The podcast centers around themes such as data architecture, AI governance, and technical debt, with episodes tackling specific issues like the pitfalls of generative AI, the principles of Data Mesh, and cloud sovereignty. For example, one episode explores the dangers of treating LLMs as tools without proper oversight, while another discusses how to construct a modern data architecture in the age of misinformation.

🎙️ The Data Playbook is a podcast where we aim to build a playbook for data leaders. We do that through a series of interviews with other data leaders, data practitioners and data experts. In each episode, we break down real-world data challenges: from building modern architectures and embracing Data Mesh to navigating cloud sovereignty, we help you make smarter decisions one play at a time.
In this season finale of The Data Playbook Podcast by Dataminded, the tables turn: Kris Peeters (Host & Founder of Dataminded) is interviewed by Pascal Brokmeier (guest from the Episode 2 and former colleague).
Kris shares the real story behind 11 years of building Dataminded – from the stress of having zero customers, to landing the first project, to scaling from a small team to a company with a leadership layer. We dive deep into what makes an engineering-first culture work: autonomy + responsibility, raising (and protecting) the hiring bar, learning from mistakes, and why timeless engineering practices (Git, CI/CD, testing, monitoring) still matter, no matter the tech hype cycle.
If you’re a data leader, data engineer, engineering manager, or founder, this episode is a practical playbook on building a company (and a culture) that can survive and scale.
✅ Subscribe and follow Dataminded for more episodes, deep dives, and real-world data engineering stories.https://www.youtube.com/@Dataminded
✅ Explore The Data Playbook Podcast archive for more conversations on data platforms, data products, AI, and cloud decisions.https://www.dataminded.com/resources/podcast
✅ Want to work with us? Check our open roles or reach out directly.
- Open vacancies: https://www.dataminded.com/about/join-us
- Or email: [email protected]
Chapters:
00:06 – 11 Years of Dataminded: Why This Story Matters01:54 – Why Kris Founded Dataminded (Engineers First)04:12 – From Zero Clients to the First Big Win07:53 – First Hires & How Culture Was Born11:14 – Git, CI/CD & Why Engineering Discipline Wins15:59 – Growing from 6 to 20: Chaos to Structure23:30 – Autonomy, Trust & Professional Culture35:13 – COVID, Overhead & the Push to 50 People41:13 – How Dataminded Keeps the Hiring Bar High55:59 – Germany, The Netherlands & What’s Next

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