Ever wondered how those viral social media games make the leap from your screen to your living room? Meet Ivan Bosnjak, founder of BigHot LLC and creator of the wildly popular ”Say the Same Word” card game that's captivating families and friends across the country.

Ivan's entrepreneurial journey began with a simple observation – people loved watching mind-reading games on TikTok and YouTube, but no physical version existed for at-home play. With creativity and determination, Ivan and his fiancée transformed this gap in the market into an opportunity, developing a card game where players try to guess the same word simultaneously. What makes their game stand out is its accessibility; designed for players of all ages and requiring as few as two participants, it's the perfect addition to any social gathering.

The conversation shifts to debunk common myths about product creation. ”People make the idea of creating a product bigger than it actually is,” Ivan reveals, explaining how many aspects of product development can be self-taught through online resources. He candidly shares a $10,000 setback when their innovative dual retractable dog leash design turned out to be already patented – and how this challenge ultimately led to an improved product and valuable business lessons about resilience and adaptation.

As a content creator himself, Ivan brings a unique perspective to product marketing, leveraging social media to connect with his target audience of sociable individuals between 18-50 years old who enjoy game nights. His business philosophy centers around inclusivity and creating enjoyable experiences for everyone, whether through physical products or entertaining YouTube content.

Looking for your next game night hit? Find ”Say the Same Word” on Amazon Prime or their Shopify store, and follow Big Hot on YouTube to stay updated on their upcoming innovations, including their reimagined dog leash and new games on the horizon. What creativity-sparked product will you discover next?