Oh! She Can Drive
Oh! She Can Drive
Podcast Description
Oh! She Can Drive is a podcast celebrating women building bold businesses & lives — the ones taking the wheel of their lives unapologetically.
Hosted by Hourea, each episode is an unfiltered conversation with a woman who's driving change in her industry, her community, and her own story.
No clickbait. No polished PR narratives. Just real talk about dreams, purpose, identity — and what it really takes to carve your own lane.
New episodes every Tuesday and Thursday. Buckle up.
Podcast Insights
Content Themes
The podcast explores themes such as entrepreneurship, personal growth, sustainable fashion, and digital presence, with standout episodes including discussions on sexy sustainability with Mary Furtas and building an online voice with Angie, addressing real challenges and triumphs faced by women in various industries.
She’s not waiting. She’s driving ⚡️
Conversations on building, ambition & identity
For women shaping what’s next
Hosted by Hourea, this is where founder stories meet real business thinking.
Each episode features unfiltered conversations with women building companies, careers and influence – and the decisions, trade-offs, and realities behind it.
New episodes every other Tuesday.
💙 Subscribe and follow:
Instagram: @ohshecandrive
TikTok: @ohshecandrive
In this episode of @ohshecandrive, Hourea sits down with Imogen Royall, co-founder of Northern Pasta Co., to explore what it really takes to build a food brand from scratch.
What if building a great business has less to do with branding – and everything to do with becoming obsessed with your product?
⏱️ CHAPTERS
00:00 – Why ”It's Just Pasta” Couldn't Be More Wrong02:00 – What's Actually Wrong With Supermarket Pasta?08:00 – Learning to Love Food Again18:30 – How Northern Pasta Co. Was Born26:00 – Why Product Matters More Than Branding34:00 – The TV Appearance That Changed Everything40:00 – Behind the Build: Scaling a Food Business48:00 – Raising Investment & What's Next
🎙️ Guest: Imogen Royall – Co-Founder of Northern Pasta Co.
📲 Follow The Northern Pasta Company: @northernpastaco
Imogen shares how she went from making pasta in her kitchen to launching Northern Pasta Co. into Waitrose and the lessons she's learned building one of the UK's fastest-growing premium food brands.
She also opens up about her difficult relationship with food growing up, how cooking transformed her life, and why joy, connection and community sit at the heart of everything she builds.
This conversation explores entrepreneurship, resilience, food innovation, fundraising, retail growth, and what it really means to create a business with purpose.
Oh She Can Drive with Hourea Alaoui explores the moments women entrepreneurs take control of their destinies and change the business landscape in the process.
❤️ Like what you hear? Follow us for more founder stories.
Instagram: @ohshecandrive
Disclaimer
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