WTF Now? by S7
Podcast Description
The world is confusing right now. Long-held assumptions about societies, economies, and industries are unravelling, leaving many leaders wondering: WTF Now?
Our podcast is designed for Nordic and European leaders trying to make sense of the tumult. We’ll bring in thoughtful, often unconventional experts to help cut through the noise on topics like the energy transition, sustainability, geopolitics, and society.
If you're a leader asking "#WtfNow?", this podcast is for you.
S7 helps businesses that matter outperform those that don’t.
www.systems7.co
Podcast Insights
Content Themes
Main topics include energy transition, sustainability, geopolitics, and societal issues, with episodes like the one featuring expert Jan Rosenow discussing truths about renewable energy and pricing challenges, and exploring Europe's future in global energy affairs.

The world is confusing right now. Long-held assumptions about societies, economies, and industries are unravelling, leaving many leaders wondering: WTF Now?
Our podcast is designed for Nordic and European leaders trying to make sense of the tumult. We’ll bring in thoughtful, often unconventional experts to help cut through the noise on topics like the energy transition, sustainability, geopolitics, and society.
If you’re a leader asking “#WtfNow?”, this podcast is for you.
S7 helps businesses that matter outperform those that don’t.
In this episode of WTF Now?, Rick Wheatley reconnects with Lt Gen Mark Hertling (US Army, ret.) — former Commanding General of US Army Europe, former head of Initial Military Training at TRADOC, and author of If I Don't Return — a book that began as a handwritten journal Mark kept during the first Gulf War, when his cavalry squadron had been briefed to expect 50% casualties and he had two young sons at home.
Three decades later his son typed up the journal and handed it back to him on Christmas morning. What followed is a book full of reflections on leadership, fear, friendship, character and what it means to do right by the people around you — written in a voice that feels increasingly rare in American public life today.
Together they explore three things. The book itself — the story behind it and why Mark thinks it matters right now. America and Europe — what to make of a country many Europeans feel they've lost over the past year, and what an honest return to its better self would actually require. And leadership at scale — drawing on Mark's experience transforming US Army basic training across 27 posts at TRADOC and reshaping US Army Europe from a 90,000-soldier post-Cold War force into a 30,000-soldier partnership engine across 49 countries (work that helped prepare Ukraine for what it would face in 2014 and 2022).
If you lead a large, complex organisation through turbulent times — and you're looking for the language and the example of someone who has done it where the stakes were quite literally life and death — this one is worth your time.
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