Creativity is the Job of the Future
Creativity is the Job of the Future
Podcast Description
Let’s Talk About the Real Job Skill of the Future: Creativity. According to the World Economic Forum, creativity is one of the most essential skills for the future of work. As technology and life move faster than ever, how do we keep up—and stand out? One word: CREATIVITY. Creative thinking isn’t just for artists. It’s about seeing new possibilities, challenging assumptions, and reimagining what’s possible. In each episode, Doreen Lorenzo and Michael Baker explore how people unlock their creative thinking superpowers to tackle complex challenges, uncover unexpected paths to success, and adapt to rapid change. You’ll hear from an inspiring mix of guests: experienced designers, storytelling architects, ultramarathoners, chess club pioneers, culture shapers, tech recruiters, and more. Join our community of curious minds and discover how creative thinking can reshape your work—and your life.
Podcast Insights
Content Themes
Explores the vital role of creativity in the modern workplace, with episodes focusing on topics such as innovative problem solving, the intersection of design and storytelling, and the importance of adaptability in uncertain times, featuring interviews with guests who share their unique experiences and insights.
Let’s Talk About the Real Job Skill of the Future: Creativity. According to the World Economic Forum, creativity is one of the most essential skills for the future of work. As technology and life move faster than ever, how do we keep up—and stand out? One word: CREATIVITY. Creative thinking isn’t just for artists. It’s about seeing new possibilities, challenging assumptions, and reimagining what’s possible. In each episode, Doreen Lorenzo and Michael Baker explore how people unlock their creative thinking superpowers to tackle complex challenges, uncover unexpected paths to success, and adapt to rapid change. You’ll hear from an inspiring mix of guests: experienced designers, storytelling architects, ultramarathoners, chess club pioneers, culture shapers, tech recruiters, and more. Join our community of curious minds and discover how creative thinking can reshape your work—and your life.
In this candid conversation, we explore what happens when a design professor decides real change requires stepping outside the university. Jiwon Park, founder and CEO of SAIB & Co., joins us to discuss how a classroom experience forced a re-evaluation of her cultural bias and sparked a product idea to empower women, and dismantle sexual stigma in South Korea.
From growing up in a conservative, patriarchal society in South Korea, where sexual naivety was taught as a virtue for a “good girl,” to becoming a design professor at the University of Texas at Austin, Jiwon shares how a student’s condom-based art installation became the unexpected spark for SAIB, and why she believes the real solution to women’s sexual health isn’t just information, but empowerment.
We dig into what it took to launch a condom brand in a country with one of the lowest female condom-purchase rates in the world, the misogyny and online harassment she faced as a controversial founder thrust into the public eye, and how SAIB had to build an entirely new customer by educating women before it could sell them anything. Whether you’re drawn to stories of reinvention or the future of women’s health, this episode challenges you to rethink who gets to talk about sex.
Topics covered: femtech and sexual wellness, cultural taboo and stigma, entrepreneurship under conservative social norms, online harassment and resilience, design as a tool for social change, and building a market from scratch.
More about Jiwon: SAIB & Co. Website: https://www.saib.co/Jiwon on LinkedIn: https://www.linkedin.com/in/parkjiwon/
Learn more about the show: https://www.cjfpodcast.com/
Follow us: Creativity is the Job of the Future on LinkedIn: https://www.linkedin.com/company/creativity-is-the-job-of-the-future/ Doreen Lorenzo LinkedIn: https://www.linkedin.com/in/doreenlorenzo/ Michael Baker LinkedIn: https://www.linkedin.com/in/mlchaelbaker/
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