The Hard Things About IP
The Hard Things About IP
Podcast Description
The Hard Things About IP is a podcast that goes beyond the basics of patents and strategy. In honest conversations with IP professionals, we unpack the real struggles, smart moves, and surprising stories behind innovation. Because in IP, the hard things are the ones that matter most. Brought to you by IamIP.
Podcast Insights
Content Themes
The podcast covers critical topics related to intellectual property, including patent management, IP strategy, and digital transformation impacts, with episodes like Mitja Schonecke's focus on patent management across industries and Jonas Hagman's insights into the role of collaboration agreements in successful IP strategies.
The Hard Things About IP is a podcast that goes beyond the basics of patents and strategy. In honest conversations with IP professionals, we unpack the real struggles, smart moves, and surprising stories behind innovation. Because in IP, the hard things are the ones that matter most. Brought to you by IamIP.
In this episode, we take a step beyond patents and legal frameworks to explore a question that sits at the heart of innovation: how do organizations turn ideas into real outcomes?
Romano Roth, Chief AI Officer at Zühlke, shares his perspective on AI transformation, organizational design, and the systems that help companies move from experimentation to impact. We discuss why many organizations struggle to scale innovation, how feedback loops influence decision-making, and why accountability needs to exist where the work happens.
The conversation also explores AI adoption, the importance of experimentation and learning, and why organizations often need to rethink existing processes rather than simply add new technology on top of them.
Because the hard things about IP? They often start long before a patent is filed.
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