The Hard Things About IP

The Hard Things About IP
Podcast Description
The Hard Things About IP is a podcast that goes beyond the basics of patents and strategy. In honest conversations with IP professionals, we unpack the real struggles, smart moves, and surprising stories behind innovation. Because in IP, the hard things are the ones that matter most. Brought to you by IamIP.
Podcast Insights
Content Themes
The podcast covers critical topics related to intellectual property, including patent management, IP strategy, and digital transformation impacts, with episodes like Mitja Schonecke's focus on patent management across industries and Jonas Hagman's insights into the role of collaboration agreements in successful IP strategies.

The Hard Things About IP is a podcast that goes beyond the basics of patents and strategy. In honest conversations with IP professionals, we unpack the real struggles, smart moves, and surprising stories behind innovation. Because in IP, the hard things are the ones that matter most. Brought to you by IamIP.
In this episode, Christina Wainikka takes us inside the world of IP policy—from how she first discovered her passion for intellectualproperty to what it’s like attending IP5 meetings with the world’s leadingpatent offices.
We explore the common blind spots in IP strategy—why it'smore than a legal matter, and how it can drive business value and attractinvestors. Christina also highlights why both small and large companies need touse patent data and competitive intelligence to avoid costly missteps.
From AI tools that could transform legal workflows to the IPlessons hiding in your favorite Disney films, Christina brings clarity, candor,and a bit of inspiration to the conversation.
Because the hard things about IP? They’re what make thedifference between protecting ideas and losing them.

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