The Hard Things About IP
The Hard Things About IP
Podcast Description
The Hard Things About IP is a podcast that goes beyond the basics of patents and strategy. In honest conversations with IP professionals, we unpack the real struggles, smart moves, and surprising stories behind innovation. Because in IP, the hard things are the ones that matter most. Brought to you by IamIP.
Podcast Insights
Content Themes
The podcast covers critical topics related to intellectual property, including patent management, IP strategy, and digital transformation impacts, with episodes like Mitja Schonecke's focus on patent management across industries and Jonas Hagman's insights into the role of collaboration agreements in successful IP strategies.
The Hard Things About IP is a podcast that goes beyond the basics of patents and strategy. In honest conversations with IP professionals, we unpack the real struggles, smart moves, and surprising stories behind innovation. Because in IP, the hard things are the ones that matter most. Brought to you by IamIP.
In the third episode, Per Wendin reflects on his experiences working with IP in large, organizations like Spotify and AstraZeneca. We explore how IP professionals can better communicate the value of their work to management, the role of IP in shaping competitive strategy, and how digital transformation has reshaped the field in recent years. With a mix of practical examples and strategic thinking, Per offers a sharp perspective on what it takes to elevate IP within a company.
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