In this episode of POV with SEG, we explore The Social Determinants of Business: Barriers No One Talks About in Entrepreneurship—a groundbreaking framework that sheds light on the invisible forces shaping who gets to succeed in business. Co-authors Dr. Ezenwayi Amaechi Ejiribe and Julie Owens unpack the systemic challenges—like generational wealth gaps, limited access to networks, and the burden of caregiving—that often go unacknowledged in traditional business narratives. They’re joined by local entrepreneurs turned SEG board members, Dwayne Keys and Shirley Moore, who share powerful, personal stories that bring the research to life. This conversation connects data with lived experience and calls for a more inclusive, equitable entrepreneurial ecosystem.