Slideshow with Dave Hayward
Slideshow with Dave Hayward
Podcast Description
Slideshow is a podcast about ideas worth sharing, one slide deck at a time. In each episode, a guest brings in a handful of slides to unpack a bold idea, a clever framework, or a working demo. Host Dave Hayward (Europa Creative Partners) guides the conversation through business, marketing, strategy, technology and AI. We're all about making space for sharp insight, creative detours, and the occasional cosmic reference. More information and resources are available at www.europa.nz.
Podcast Insights
Content Themes
The podcast covers a range of topics centered on business, marketing, strategy, technology, and AI. Notable episodes include discussions on programmatic media buying, the creative influence of Frank Lloyd Wright, and the impact of AI agents on productivity, providing listeners with a blend of theoretical insights and practical applications.
Slideshow is a podcast about ideas worth sharing, one slide deck at a time. In each episode, a guest brings in a handful of slides to unpack a bold idea, a clever framework, or a working demo. Host Dave Hayward (Europa Creative Partners) guides the conversation through business, marketing, strategy, technology and AI. We’re all about making space for sharp insight, creative detours, and the occasional cosmic reference. More information and resources are available at www.europa.nz.
How to build a community for your business, from Chanel Clark, who grew The Marketing Club from a monthly coffee for 30 marketers to 19,000 across Australia and New Zealand.
You'll come away with the three things to settle before you start, why showing up consistently matters more than the launch, and what happens when organic growth outruns the plan.
Chanel announced The Marketing Club from a stage, counting down from three, with three bullet points of a plan. 180 marketers joined in the first week. She talks about why community breaks the ”you are not your customer” rule, why saying you don't know what you're doing gets people on your side, and how a 900-likes challenge got Jon Evans to Marketer's Day in Sydney and Auckland on back-to-back days.
Recorded live at the Podcast Bach at the Business Expo in Auckland. Thanks to Stu Lees for creating it.
Chapters
00:00 Can't commit long term? Don't start a community
01:45 The marketer who was always a team of one
05:00 From a coffee meetup to 19,000 marketers
08:15 Why community breaks the ”you are not your customer” rule
11:15 Organic growth is amazing, and terrifying
12:30 How she got Jon Evans to two cities in two days
17:15 Any business can build a community
20:15 The three basics before you start
Guest
Chanel Clark, founder of The Marketing Club. She built a 19,000-strong marketing community by accident, and now teaches businesses to build their own on purpose.
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https://brightobjects.europa.nz/
Dave Hayward on LinkedIn: https://www.linkedin.com/in/haywarddave/
Europa Creative Partners: https://www.europa.nz/
Slideshow with Dave Hayward is a conversation series with founders, marketers and leaders about AI, business and the future of work, hosted by Dave Hayward of Europa Creative Partners.
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Tags:
how to build a community, community building, community marketing, brand community, The Marketing Club, Chanel Clark, Slideshow with Dave Hayward
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