Slideshow with Dave Hayward
Slideshow with Dave Hayward
Podcast Description
Slideshow is a podcast about ideas worth sharing, one slide deck at a time. In each episode, a guest brings in a handful of slides to unpack a bold idea, a clever framework, or a working demo. Host Dave Hayward (Europa Creative Partners) guides the conversation through business, marketing, strategy, technology and AI. We're all about making space for sharp insight, creative detours, and the occasional cosmic reference. More information and resources are available at www.europa.nz.
Podcast Insights
Content Themes
The podcast covers a range of topics centered on business, marketing, strategy, technology, and AI. Notable episodes include discussions on programmatic media buying, the creative influence of Frank Lloyd Wright, and the impact of AI agents on productivity, providing listeners with a blend of theoretical insights and practical applications.
Slideshow is a podcast about ideas worth sharing, one slide deck at a time. In each episode, a guest brings in a handful of slides to unpack a bold idea, a clever framework, or a working demo. Host Dave Hayward (Europa Creative Partners) guides the conversation through business, marketing, strategy, technology and AI. We’re all about making space for sharp insight, creative detours, and the occasional cosmic reference. More information and resources are available at www.europa.nz.
No ”AI is coming for your job” panic here. Ed Ortega, partner at Machine and Folk, joins Dave to talk about what AI transformation actually looks like from the inside — and then builds a working CRM prototype live on screen.Ed has spent the last few years watching companies navigate this shift in real time.
In this conversation, he explains why the fear of job displacement misses the point, why the smartest leaders are using AI to multiply their teams, and why the biggest risk right now is standing still while your competitors speed up.Halfway through, we switch gears into a live demo of Pencil — a design tool where drawing and code are the same thing — and watch Ed build a fully designed CRM app from a single prompt. In about ten minutes.
If you work with designers, developers, or anyone trying to figure out where AI fits in your business, this one is worth your time.
In this episode:
- The gap between AI fear and AI reality
- The sandwich bet: a framework for specific predictions over vague anxiety
- Why AI multiplies great teams rather than replacing them- The Cezanne vs Picasso theory of transformation
- Case study: automating document data extraction (and what the team discovered halfway through)
- The designer-developer handoff problem — and how Pencil solves it
- Live demo: building a CRM in Pencil using Claude as the engine
- Reverse migration: taking existing code back into a design environment
- What the Toyota production line has to do with your AI workflow
Links:
- Ed Ortega on LinkedIn: https://www.linkedin.com/in/hellomundo/
- Dave Hayward on LinkedIn: https://www.linkedin.com/in/haywarddave/
- Machine and Folk: https://machineandfolk.com/
- Europa Creative Partners: https://europa.nz/
- Bright Objects newsletter (AI, marketing, strategy): https://europa.nz/#subscribe
Chapters:
00:00 Introduction
01:00 Ed Ortega and Machine and Folk
02:00 Is AI going to steal my job?
04:00 The sandwich bet framework
05:30 Early adopter advantage
06:30 The rising tide: multiplying engineers
08:00 The learning curve before the rocket ship
09:00 Switching from ChatGPT to Claude
11:00 Cezanne vs Picasso: two types of transformation
13:30 Agile and lean as the AI framework
15:00 Data extraction case study
18:00 Liberating people from work they shouldn't be doing
20:00 How design sprints have evolved
23:00 Vibe coding and its limits
25:00 The designer-developer handoff problem
27:00 Introducing Pencil
30:00 Toyota, Kaizen, and continuous improvement
33:30 Setting up the live demo
34:00 Demo: building a CRM in Pencil
40:00 Iterating without breaking the code
43:00 Reverse migration
45:00 Generating the Next.js prototype
49:00 Out-of-body experience for designers
50:30 Wrap up
Slideshow with Dave Hayward is produced by Europa Creative Partners.
#AI #FutureOfWork #AITransformation #VibeCoding #ProductDesign #ArtificialIntelligence #TechPodcast #ClaudeAI #MachineLearning #StartupGrowth
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