Real Story on Martech
Real Story on Martech
Podcast Description
This no-BS podcast cuts through the hype to bring you the “real” stories behind marketing technology. Enterprise advisors Tony Byrne and Jarrod Gingras of Real Story Group share hard-won lessons, sharp insights, and candid takes from the buyer’s side of the table. From vendor bullying and the pitfalls of “headless” platforms to smart selection strategies and tech stacks that actually deliver, nothing’s off-limits.If you’re tired of vendor spin and craving unfiltered advice, you’ve come to the right place. With over 20 years of experience helping global brands navigate the ever-changing Martech landscape, Tony and Jarrod demystify and de-hype marketing technology. Listen to “Real Story on Martech” to learn how the best stacks really work, which vendors to avoid, and how to become your firm’s next MarTech hero.Listen to “Real Story on Martech” beginning April 30 on your favorite podcast apps, YouTube and realstorygroup.com.
Podcast Insights
Content Themes
The podcast covers crucial themes in marketing technology including vendor bullying, martech selection strategies, and emerging concepts like legless architecture. Episodes provide actionable insights, with specific examples such as the common pitfalls in martech selection and how to identify and combat vendor bullying tactics.
This no-BS podcast cuts through the hype to bring you the “real” stories behind marketing technology. Enterprise advisors Tony Byrne and Jarrod Gingras of Real Story Group share hard-won lessons, sharp insights, and candid takes from the buyer’s side of the table. From vendor bullying and the pitfalls of “headless” platforms to smart selection strategies and tech stacks that actually deliver, nothing’s off-limits.
If you’re tired of vendor spin and craving unfiltered advice, you’ve come to the right place. With over 20 years of experience helping global brands navigate the ever-changing Martech landscape, Tony and Jarrod demystify and de-hype marketing technology. Listen to “Real Story on Martech” to learn how the best stacks really work, which vendors to avoid, and how to become your firm’s next MarTech hero.
Listen to “Real Story on Martech” beginning April 30 on your favorite podcast apps, YouTube and realstorygroup.com.
What will the enterprise martech stack look like in 2030? Tony Byrne and Jarrod Gingras explore the ideas behind Tony’s new book, MarTech 2030: A North Star for Success in the AI Era, including the rise of AI-powered consumer agents, the shift toward a post-channel world, and why enterprises need to invest in foundational data, content, and decisioning capabilities. They also examine how AI will reshape martech operations, organizational structures, roles, and technology investments—and what martech leaders can start doing now to prepare for what’s next.
Get your copy of MarTech 2030: A North Star for Success in the AI Era at https://www.realstorygroup.com/2030.
The book is available for online purchase on Lulu and Amazon.
For more information, visit https://www.realstorygroup.com
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