Real Story on Martech
Real Story on Martech
Podcast Description
This no-BS podcast cuts through the hype to bring you the “real” stories behind marketing technology. Enterprise advisors Tony Byrne and Jarrod Gingras of Real Story Group share hard-won lessons, sharp insights, and candid takes from the buyer’s side of the table. From vendor bullying and the pitfalls of “headless” platforms to smart selection strategies and tech stacks that actually deliver, nothing’s off-limits.If you’re tired of vendor spin and craving unfiltered advice, you’ve come to the right place. With over 20 years of experience helping global brands navigate the ever-changing Martech landscape, Tony and Jarrod demystify and de-hype marketing technology. Listen to “Real Story on Martech” to learn how the best stacks really work, which vendors to avoid, and how to become your firm’s next MarTech hero.Listen to “Real Story on Martech” beginning April 30 on your favorite podcast apps, YouTube and realstorygroup.com.
Podcast Insights
Content Themes
The podcast covers crucial themes in marketing technology including vendor bullying, martech selection strategies, and emerging concepts like legless architecture. Episodes provide actionable insights, with specific examples such as the common pitfalls in martech selection and how to identify and combat vendor bullying tactics.
This no-BS podcast cuts through the hype to bring you the “real” stories behind marketing technology. Enterprise advisors Tony Byrne and Jarrod Gingras of Real Story Group share hard-won lessons, sharp insights, and candid takes from the buyer’s side of the table. From vendor bullying and the pitfalls of “headless” platforms to smart selection strategies and tech stacks that actually deliver, nothing’s off-limits.
If you’re tired of vendor spin and craving unfiltered advice, you’ve come to the right place. With over 20 years of experience helping global brands navigate the ever-changing Martech landscape, Tony and Jarrod demystify and de-hype marketing technology. Listen to “Real Story on Martech” to learn how the best stacks really work, which vendors to avoid, and how to become your firm’s next MarTech hero.
Listen to “Real Story on Martech” beginning April 30 on your favorite podcast apps, YouTube and realstorygroup.com.
Real Story Group founder Tony Byrne and managing director Jarrod Gingras share the biggest career killers and kudos for MarTech leaders, based on decades of advising enterprise teams.
What career mistakes should MarTech leaders avoid?
They warn against aligning too closely with a single vendor, relying too much on platform expertise, and treating data teams as “the help.” Each of these can stall your growth and limit future opportunities.
How can MarTech leaders grow their careers?
Focus on building domain expertise, partner closely with data teams, lead on omnichannel strategy, and strengthen peer networks. These actions create durable career advantages and lasting influence.
Is AI the ultimate career changer?
Not yet. Jarrod and Tony caution that chasing AI hype too early can distract from foundational skills and leadership opportunities that matter more today.
Who should listen?
Any current or aspiring MarTech leader who wants practical career advice, real-world examples, and insights on how to succeed in a changing landscape.
What is Real Story Group?
Real Story Group, led by Tony Byrne and Jarrod Gingras, offers research-driven advice and consulting services to enterprise Marketing and Digital teams. The company helps MarTech and Digital leaders make more effective and timely decisions for the future of their stack, while hosting an exclusive MarTech Leadership Council for peer networking and sharing. Known for its fierce independence, Real Story Group (RSG) works only with technology buyers and never with vendors.
Learn more at https://www.realstorygroup.com
Disclaimer
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