Real Story on Martech
Real Story on Martech
Podcast Description
This no-BS podcast cuts through the hype to bring you the “real” stories behind marketing technology. Enterprise advisors Tony Byrne and Jarrod Gingras of Real Story Group share hard-won lessons, sharp insights, and candid takes from the buyer’s side of the table. From vendor bullying and the pitfalls of “headless” platforms to smart selection strategies and tech stacks that actually deliver, nothing’s off-limits.If you’re tired of vendor spin and craving unfiltered advice, you’ve come to the right place. With over 20 years of experience helping global brands navigate the ever-changing Martech landscape, Tony and Jarrod demystify and de-hype marketing technology. Listen to “Real Story on Martech” to learn how the best stacks really work, which vendors to avoid, and how to become your firm’s next MarTech hero.Listen to “Real Story on Martech” beginning April 30 on your favorite podcast apps, YouTube and realstorygroup.com.
Podcast Insights
Content Themes
The podcast covers crucial themes in marketing technology including vendor bullying, martech selection strategies, and emerging concepts like legless architecture. Episodes provide actionable insights, with specific examples such as the common pitfalls in martech selection and how to identify and combat vendor bullying tactics.
This no-BS podcast cuts through the hype to bring you the “real” stories behind marketing technology. Enterprise advisors Tony Byrne and Jarrod Gingras of Real Story Group share hard-won lessons, sharp insights, and candid takes from the buyer’s side of the table. From vendor bullying and the pitfalls of “headless” platforms to smart selection strategies and tech stacks that actually deliver, nothing’s off-limits.
If you’re tired of vendor spin and craving unfiltered advice, you’ve come to the right place. With over 20 years of experience helping global brands navigate the ever-changing Martech landscape, Tony and Jarrod demystify and de-hype marketing technology. Listen to “Real Story on Martech” to learn how the best stacks really work, which vendors to avoid, and how to become your firm’s next MarTech hero.
Listen to “Real Story on Martech” beginning April 30 on your favorite podcast apps, YouTube and realstorygroup.com.
Jarrod and Tony share real-world lessons from enterprise Martech leaders—covering what’s working (and what’s not) across key areas like customer data, personalization, content supply chains, stack modernization, AI, and organizational models. Based on years of conversations inside their vendor-free Martech Leadership Council, this is a grounded look at how top enterprises are tackling today’s Martech challenges.
In this episode:
- Understanding Martech Leaders and Their Challenges
- The Importance of Customer Data
- Personalization: The Evergreen Challenge
- Content Supply Chains and Their Evolution
- Agency Engagement and In-House Capabilities
- The Future of Omnichannel Content Management
- AI’s Role in Content Strategy
- Martech Stack Modernization
- Organizational Models in Martech
- Key Lessons and Future Directions
Disclaimer
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