The Scottish Marketing Network Podcast
The Scottish Marketing Network Podcast
Podcast Description
The Scottish Marketing Network was created to offer the marketing community in Scotland a platform to interact and learn from one another. This series of podcasts will bring you guest from within our network, who are here to tell you what they do and pass on their learnings.
This won’t be the same tone as your usual business podcasts, we want this to be fun, interesting and inspirational.
Podcast Insights
Content Themes
The podcast covers a broad range of marketing-related topics, such as B2B marketing strategies, the importance of networking, diversity in the whisky industry, and e-commerce evolution. For instance, episodes include discussions with industry professionals like Kerry and Gordon Ross on navigating B2B marketing and insights on building valuable networks from Craig Campbell, providing listeners with practical advice and new perspectives.
The Scottish Marketing Network was created to offer the marketing community in Scotland a platform to interact and learn from one another. This series of podcasts will bring you guest from within our network, who are here to tell you what they do and pass on their learnings.
This won’t be the same tone as your usual business podcasts, we want this to be fun, interesting and inspirational.
In this episode Kerry talks to Oli Norman, CEO & Founder of ITISON. We hear about the evolution of this brand spanning 20 years, the changes in the market, in social media and the effect this has on the hospitality industry and D2C brands, as a whole. Oli shares some thought-provoking and insightful insights into his method of brand creation.
Oli recommends we listen to Professor Scott Galloway, Prof G Markets https://open.spotify.com/show/7syF2ry9j6nqYc656WHBA7?si=1cc1f617294d4893
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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