Bold Brand Show
Bold Brand Show
Podcast Description
On the Bold Brand Podcast, host Josh Miles and his guests go deep on a topic to uncover the growth secrets of the most successful firms, how firms can create lasting legacies, and what the future has in store for the AEC industry.
Keynote speaker, past TEDx presenter, and AEC brand strategist, Josh Miles hosts The Bold Brand Podcast.
This series showcases 1-hour conversations with firm executives, marketing leaders, and other innovators in the AEC industries. For more information, visit boldbrand.show
Podcast Insights
Content Themes
The podcast covers key topics in the AEC industry, including growth strategies, branding, marketing innovations, and future industry trends. Specific episodes have discussed creating lasting legacies for firms, effective leadership in facility management, and the integration of technology in design, aimed at uncovering the secrets of successful firms.
On the Bold Brand Show, host Josh Miles and his guests go deep on a topic to uncover the growth secrets of the most successful firms, how firms can create lasting legacies, and what the future has in store for the AEC industry.
Keynote speaker, past TEDx presenter, and AEC brand strategist, Josh Miles hosts The Bold Brand Show.
This series showcases conversations with firm executives, marketing leaders, and innovators in the AEC industries. For more information, visit https://boldbrand.show + https://boldbrand.com
What does it take for an AEC firm to get found? Not only through Google, but through AI-powered search?
In this episode of the Bold Brand Show, Josh Miles talks with Daniela Furtado, founder and CEO of Findable Digital Marketing, about SEO, generative engine optimization, social media and the changing digital landscape for architecture, engineering and construction firms.
Daniela explains why “good GEO is good SEO” and how AI tools use patterns across websites, social media, PR, directories, reviews and other digital sources to understand which companies to recommend. She also shares practical ways established firms can improve their visibility, beginning with one of the most overlooked tools in AEC marketing: Google Maps.
The conversation explores the relationship between brand positioning and search performance, common mistakes AEC firms make online, how to measure digital marketing effectively and why digital presence still matters in an industry built on relationships and referrals.
Daniela also discusses how Findable is using AI for content development, analytics and paid advertising—and why she expects the future of AEC marketing to feature more faces, more video and considerably more personality.
In this episode:
- The relationship between SEO, GEO and AI search
- How Google and AI platforms understand your firm
- Local SEO and Google Business Profile strategies
- Why clear positioning improves marketing performance
- Common digital marketing mistakes in AEC
- Tracking leads and setting realistic expectations
- Using content to support business development
- AI applications for analytics and paid advertising
- The growing importance of personality in AEC marketing
Daniela Furtado is the founder and CEO of Findable Digital Marketing, a Toronto-based agency helping architecture, interior design and construction firms across Canada and the United States get found online by the right people.
Learn more at Findable Digital Marketing
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