Bold Brand Show
Bold Brand Show
Podcast Description
On the Bold Brand Podcast, host Josh Miles and his guests go deep on a topic to uncover the growth secrets of the most successful firms, how firms can create lasting legacies, and what the future has in store for the AEC industry.
Keynote speaker, past TEDx presenter, and AEC brand strategist, Josh Miles hosts The Bold Brand Podcast.
This series showcases 1-hour conversations with firm executives, marketing leaders, and other innovators in the AEC industries. For more information, visit boldbrand.show
Podcast Insights
Content Themes
The podcast covers key topics in the AEC industry, including growth strategies, branding, marketing innovations, and future industry trends. Specific episodes have discussed creating lasting legacies for firms, effective leadership in facility management, and the integration of technology in design, aimed at uncovering the secrets of successful firms.

On the Bold Brand Show, host Josh Miles and his guests go deep on a topic to uncover the growth secrets of the most successful firms, how firms can create lasting legacies, and what the future has in store for the AEC industry.
Keynote speaker, past TEDx presenter, and AEC brand strategist, Josh Miles hosts The Bold Brand Show.
This series showcases conversations with firm executives, marketing leaders, and innovators in the AEC industries. For more information, visit https://boldbrand.show + https://boldbrand.com
✉️ https://boldbrand.com/email
In this episode of the Bold Brand Show host Josh Miles sits down with Michelle Ott, CPSM, Vice President Marketing Operations at JE Dunn Construction, to explore how AI and marketing operations are transforming AEC proposals and firm growth.
Michelle shares an inside look at how one of the nation’s top contractors is rethinking proposal strategy, freeing marketing teams from the constant pursuit treadmill, and using AI to create more scalable, strategic impact.
We discuss:
– How AI is changing AEC proposals (and what won’t change)
– The role of marketing operations in scaling large construction firms
– How AI helps marketing teams focus on strategy instead of production
– What AEC leaders need to understand about the future of marketing
This conversation is a must-watch for AEC marketers, firm leaders, principals, and business development teams who want to modernize their approach to growth without losing what makes their firm competitive.
👤 About Michelle Ott
Michelle Ott, CPSM, is Vice President Marketing Operations at JE Dunn Construction, where she focuses on systems, process, and innovation to help marketing teams work smarter at scale. Her work sits at the intersection of AEC marketing, proposals, operations, and AI. She’s served SMPS in a variety of roles, including SMPS Colorado past president, and last year won the Leonardo Award.
https://jedunn.com/
https://www.linkedin.com/in/michelle-ott-cpsm-16134121/
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Today’s show is brought to you by OpenAsset and Shred.ai.
AEC pursuits are more competitive than ever, and the best firms know it’s not just about what you say, but how you say it.
That’s why leading AEC marketers are turning to OpenAsset, the industry’s go-to platform for managing project photos, staff resumes, and marketing files—all in one easy-to-search place. And now, OpenAsset is even more powerful with Shred.ai, the AI-powered proposal writing tool purpose-built for AEC workflows.
With OpenAsset and Shred.ai, your team can:
– Instantly surface past proposal content
– Draft, edit, and polish responses with AI
– Seamlessly pull in project visuals and resumes
– Eliminate the busywork and focus on the storytelling
Together, they’re transforming how AEC marketers win work: faster, smarter, and with fewer late nights.
✅ Visit https://openasset.com/shred to learn more.
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Connect with us:
https://www.linkedin.com/in/joshuamiles/
https://www.youtube.com/@BoldBrandShow
https://boldbrand.show
https://boldbrand.com
https://instagram.com/boldbrand
https://instagram.com/joshmilescom
#AECmarketing #aecindustry

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