Political by Design
Podcast Description
Where branding meets politics in the UK and US. From DEI’s image crisis to the logos that win elections, Political by Design explores how design shapes the political world—and vice versa. Hosted by Leslie Pumm, each episode is a candid 1:1 conversation with experts, unpacking the strategies behind campaign slogans, corporate controversies, and cultural divides.
Podcast Insights
Content Themes
The podcast explores themes such as campaign strategies, corporate branding controversies, and the influence of design on political messaging, with specific episodes that delve into Gen Z voting dynamics and the implications of logo design on electoral outcomes.

Where branding meets politics in the UK and US. From DEI’s image crisis to the logos that win elections, Political by Design explores how design shapes the political world—and vice versa. Hosted by Leslie Pumm, each episode is a candid 1:1 conversation with experts, unpacking the strategies behind campaign slogans, corporate controversies, and cultural divides.
In this episode of Political By Design, host Leslie Pumm speaks with Angus Abercrombie, a young political leader, about the importance of engaging Gen Z voters and the challenges faced by the Democratic Party.
They discuss Abercrombie's journey into local politics, the significance of grassroots efforts, and the role of social media in shaping political narratives.
The conversation highlights the need for the Democratic Party to adapt its strategies to resonate with younger voters, emphasising the balance between effective branding and substantive policy discussions.

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