Political by Design
Podcast Description
Where branding meets politics in the UK and US. From DEI’s image crisis to the logos that win elections, Political by Design explores how design shapes the political world—and vice versa. Hosted by Leslie Pumm, each episode is a candid 1:1 conversation with experts, unpacking the strategies behind campaign slogans, corporate controversies, and cultural divides.
Podcast Insights
Content Themes
The podcast explores themes such as campaign strategies, corporate branding controversies, and the influence of design on political messaging, with specific episodes that delve into Gen Z voting dynamics and the implications of logo design on electoral outcomes.
🎙 Political by Design – where branding meets politics // with Leslie Clarke
From campaign slogans to leadership styles, this podcast explores how design, messaging, and strategy shape political success. Join me as I speak with experts across branding, politics, and media to unpack the strategies behind the most effective (and not-so-effective) campaigns.
In this episode of Political by Design, Leslie Clarke is joined by Labour councillor and former journalist Sebastian Salek to unpack Labour’s and Prime Minister Keir Starmer's struggle to turn its message of “change” into a convincing governing brand.
From the challenge of communicating achievements to voters, to the underestimated role of simple, positive language, we explore why political branding is make-or-break in 2025.
The conversation covers how Labour can reset its narrative, what the deputy leadership race really signals, and why storytelling matters as much as policy.
Follow Sebastian on Twitter: @SebastianSalek
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