In this episode, hosts Phil Hennessey and Patrik Berglund, (co-founder and CEO of Xeneta) dive into the evolution of the freight and shipping industry. They candidly discuss the origins of Xeneta, highlighting the challenges of bringing transparency to the complex and often opaque ocean freight market. From their scrappy MVP days—built on spreadsheets and cold calls—to the hurdles of data collection and gaining early adopters, Patrik shares the perseverance and lessons that shaped Xeneta’s journey. The conversation touches on major industry shifts caused by recent global disruptions, the increasing complexity for shippers and carriers, and looks forward to future changes, such as index-linked contracts and advances in predictive analytics. It’s an insightful conversation for anyone interested in supply chain transformation, the power of data, and what it takes to drive real change in a traditional industry.