What actually happens behind the scenes when brands choose influencers?In this episode of The Running Wine Mom, Samantha Cieslinski sits down with Chelsea Clark, founder of Momfluence, a platform connecting brands with thousands of mom creators across North America.Chelsea has worked with more than 500 brands and nearly 9,000 mom creators, giving her a rare perspective on how influencer collaborations really work. From payment negotiations and creator burnout to why smaller creators often outperform celebrity influencers, Chelsea shares what both brands and creators wish the other side understood.They dive into:

• How mom creators shape buying decisions and family culture
• The biggest mistakes brands make when working with influencers
• Why UGC (user-generated content) is exploding in popularity
• How creators can advocate for fair pay and avoid undercharging
• The reality of balancing motherhood, work, and online influence

Chelsea also opens up about building a business while raising two kids, what she’s learned about ambition after becoming a mom, and why authenticity still wins in the creator economy.If you’re a creator, brand, or parent navigating the world of social media and modern motherhood, this conversation will change how you see the industry.Topics We Cover

• The rise of mom creators in marketing
• What brands actually look for in influencer partnerships
• Why smaller creators often outperform large influencers
• How creators should price themselves
• Creator burnout and boundaries with brand deals
• The growth of UGC and why brands love it
• Authenticity vs perfection in motherhood content
• Balancing entrepreneurship and parenting

About Chelsea ClarkChelsea Clark is the founder of Momfluence, a platform that connects brands with thousands of mom creators across North America. With experience working with over 500 brands, Chelsea focuses on transparency, fair compensation, and empowering moms as decision-makers in marketing and business.Through Momfluence, she helps brands create authentic partnerships with creators while supporting mothers building businesses online.Links & ResourcesMomfluence
 https://www.momfluence.co/Mom Creators Substack Interview
 https://momcreators.substack.com/p/chelsea-clark-moms-building-the-creatorFollow Samantha
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