Aaron Menitoff and his wife Julie spent over 20 years catering high-end events in South Florida — think Prince Harry and Bruce Springsteen — before the pandemic canceled everything overnight. So they did what any reasonable couple would do, bet the farm and built something entirely new.

The idea was simple: ship fully assembled, catering-quality cheese and charcuterie boards overnight, anywhere in the country. No assembly required. Just open the box.

In their first year they shipped 10,000 boards and did $1.7 million in sales. Year two: $65 million. They’ve since landed on Oprah’s Favorite Things list and set a Guinness World Record for the largest charcuterie board ever assembled at 20 by 14 feet and 769 pounds.

In this episode, Aaron pulls back the curtain on how all of it actually works: the assembly line that produces up to 30,000 hand-assembled boards a day, the decision to keep production fully in-house, how they’ve managed explosive growth in a perishable food business, and the employment program that’s become a core part of how they operate.

If you love a great snack board, you’re going to love this one.

Guest: Aaron Menitoff — Co-CEO & Co-Founder, Boarderie Host: Samantha Rose — Managing Partner, Hologram Capital & Founder, Endless Commerce

This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.