Best Day Ever
Best Day Ever
Podcast Description
That feeling when the product launches, you land a big TV spot, or your dream retailer sends you a PO? That’s the best day ever. Sam Rose taps into it with industry insights, interviews, and unfiltered access to today's leaders in consumer brands & tech.
Podcast Insights
Content Themes
Explores topics related to consumer branding, e-commerce trends, and customer success strategies, with episodes discussing key insights into product launches, the dynamics of consumer exits, and Amazon operational best practices.
Look, we’ve all heard the polished founder story—the perfect pitch, the seamless scale, the overnight success. But what about the time you oversold by 100K units? Or when your ‘seamless’ integration crashed right before Black Friday?
Host Samantha Rose has been there—from founding her first consumer business, GIR, managing fulfillment and industrial design for your favorite brands, or acquiring distressed brands on her own.
Welcome to Commerce is Chaos, the podcast for founders who knows that building a real business is beautifully, chaotically messy.
Jamie Norwood has built Winx Health into a profitable women’s health brand revolutionizing sexual and vaginal wellness. Since launching in 2019, she’s scaled from a single DTC pregnancy test to a nationwide presence in over 7,000 Walgreens stores, achieved profitability in early 2024 by eliminating paid marketing entirely, and built Real Talk – an educational platform with 900+ medically-reviewed articles that organically drives nearly 20% of sales. With approximately $8 million raised, celebrity investor Kerry Washington, and a TIME Best Invention award for their UTI Test & Treat kit, Winx is redefining accessible women’s health care.
🔧 Pain Point Validation Framework – Process for testing whether personal frustrations represent viable market opportunities versus just individual annoyances
📊 Strategic Product Portfolio Development – Approach to expanding product lines in complex health categories while maintaining operational simplicity
🤝 Education-as-Marketing Model – System for building profitable businesses through free educational content instead of paid customer acquisition
⚙️ Regulatory Retail Navigation – Framework for getting novel diagnostic health products into major retail chains without obvious shelf placement
📈 Physical-Digital Retail Integration – Strategy for leveraging brick-and-mortar presence to win on delivery platforms against legacy competitors
🎯 Brand Identity Evolution Management – Methodology for executing major rebrands without disrupting operations or customer relationships
Whether you’re building mission-driven health brands or navigating complex retail categories, Jamie’s frameworks will help you validate opportunities, scale through education, and balance advocacy with sustainable business growth.
Perfect for: Health and wellness founders, DTC-to-retail operators, mission-driven consumer brands, regulatory-heavy CPG entrepreneurs
Guest: Jamie Norwood – Co-founder & CEO, Winx Health
Host: Samantha Rose – Managing Partner, Hologram Capital & Founder, Endless Commerce
This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.
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