340B 360
340B 360
Podcast Description
340B 360°, a new podcast from 340B Report, is your exclusive window into the industry leaders that provide products and services to hospitals, community health centers and other 340B providers to help them implement and comply with the 340B drug pricing program. Each episode, posted monthly, provides a special opportunity to get to know the C-suite executives of 340B Report’s impressive group of sponsors, the valuable expertise they provide, and their insights on key developments in this critically important drug discount program.
Podcast Insights
Content Themes
The podcast focuses on key themes such as compliance challenges, leadership in the healthcare industry, and innovations within the 340B program. For example, the first episode discusses adapting to 340B changes with Verity Solutions' CEO, covering topics like contract pharmacy restrictions and the importance of transparency in showcasing how 340B savings are utilized to enhance patient care. Other episodes may address topics like revenue generation and efficiency in healthcare technology.

340B Leaders Upfront is your exclusive window into the industry leaders that provide products and services to hospitals, community health centers and other 340B providers to help them implement and comply with the 340B drug pricing program. Each episode, posted monthly, provides a special opportunity to get to know the C-suite executives of 340B Report’s impressive group of sponsors, the valuable expertise they provide, and their insights on key developments in this critically important drug discount program.
In this episode of our business podcast 340B Leaders Upfront, host Anna Mangum sits down with Lynn Eschenbacher, Chief Pharmacy and Strategy Officer, and Anthony Velazquez, Chief Product Officer. PharmaForce is a pharmacy solutions provider, third-party administrator (TPA), and pharmacy benefits manager (PBM) that provides inventory management, contract pharmacy, split billing implementation, referral capture, and 340B ESP reporting services to 340B health systems and grantees.
Key Topics Covered:
Formative Experiences in 340B
Lynn and Anthony outline their career trajectories in pharmacy leadership and business operations, respectively, and formative experiences in providing pharmacy services to vulnerable patient populations in 340B settings. Lynn describes her roles with a number of prestigious academic health centers and start-up ventures. Anthony describes his 340B business and compliance roles with both health centers and health systems in the Philadelphia area.
Information to Action to Outcomes
Anthony provides an overview of how PharmaForce is reimagining the TPA space, anchored by an evolving business intelligence platform that enables covered entities (CEs) to help meet the new compliance requirements and other challenges in 340B. Lynn reviews several key features of the platform: adaptability, real-time transparency, data insight, and unification of siloed functions and data streams.
Investing in Technology vs. More FTEs
Anthony provides a historical perspective, observing that today’s CEs are at an inflection point: having to deploy ever increasing numbers of highly specialized staff to operate the 340B program, and why embracing technology can play a key role in alleviating the burden. He showcases the value of PharmaForce’s offerings in enabling CEs to more effectively meet the growing volume and magnitude of compliance demands.
Supporting Clients in Addressing State-Level Action
Lynn provides an overview of how PharmaForce supports clients in navigating the fragmented and sometimes confusing landscape of state-level contract pharmacy restrictions and provider reporting requirements, ranging from interpreting new policies to implementing documentation discipline.
340B Leadership Skills
Lynn outlines key skills in effective operational leadership for the 340B programs of today: approaching 340B strategically, versus administering 340B as an isolated program within a larger healthcare system or context; crafting the CE’s narrative around 340B, to ensure that it is accurate; cultivating relationships with C-suite leaders; and investing in IT and other infrastructure solutions to more efficiently manage increasingly complex 340B operations.
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