340B 360
340B 360
Podcast Description
340B 360°, a new podcast from 340B Report, is your exclusive window into the industry leaders that provide products and services to hospitals, community health centers and other 340B providers to help them implement and comply with the 340B drug pricing program. Each episode, posted monthly, provides a special opportunity to get to know the C-suite executives of 340B Report’s impressive group of sponsors, the valuable expertise they provide, and their insights on key developments in this critically important drug discount program.
Podcast Insights
Content Themes
The podcast focuses on key themes such as compliance challenges, leadership in the healthcare industry, and innovations within the 340B program. For example, the first episode discusses adapting to 340B changes with Verity Solutions' CEO, covering topics like contract pharmacy restrictions and the importance of transparency in showcasing how 340B savings are utilized to enhance patient care. Other episodes may address topics like revenue generation and efficiency in healthcare technology.

340B Leaders Upfront, formerly 340B 360°, is your exclusive window into the industry leaders that provide products and services to hospitals, community health centers and other 340B providers to help them implement and comply with the 340B drug pricing program. Each episode, posted monthly, provides a special opportunity to get to know the C-suite executives of 340B Report’s impressive group of sponsors, the valuable expertise they provide, and their insights on key developments in this critically important drug discount program.
In the latest episode of our business-focused podcast 340B Leaders Upfront, host Anna Mangum sits down with two executive leaders at The Craneware Group: Chief Customer Officer Lidia Rodriguez-Hupp and Chief Transformation Officer Tara Hanuscak. Founded in 1999, The Craneware Group is a leading provider of healthcare financial performance and 340B management solutions, serving over 12,000 hospitals, clinics and pharmacies.
Key Topics Covered:
Pathways to 340B
Lidia and Tara describe their respective pathways to 340B and to The Craneware Group. Lidia outlines prior roles as a congressional aide and in various 340B provider service leadership positions. Tara outlines her 18 years rising through the ranks in pharmacy administration at OhioHealth and her leadership in 340B compliance and implementation.
Trisus Optimization Suites
Tara outlines Trisus, The Craneware Group’s SaaS-based cloud platform which includes four optimization suites designed to unify financial, clinical, and operational data into one ecosystem. She details how the platform comprehensively builds out the firm’s flagship chargemaster solution.
Acquisitions and AI
Lidia and Tara describe The Craneware Group’s acquisition of long-time 340B industry leader Sentry Data Systems and Agilum Healthcare, and how the integration of these platforms enables 340B hospitals to manage their costs, maximize compliance, and capture revenue in supporting sustainable margins for delivering patient care. Tara outlines the firm’s moves in leveraging AI, including Trisus Assist, an assistive AI capability that pairs automation with transparency to support better, faster decisions across healthcare finance and operations.
Rebate Pilot Resource Center and Contract Pharmacy Restriction Tool
Lidia raises concerns about what she sees as the disruptive and harmful impact of the rebate pilot on 340B covered entities. She previews the firm’s Rebate Pilot Resource Center which enables clients to help protect cash flow challenges due to rebate recovery delays and harnessing data and documentation to defend against denials. She also provides an overview of the firm’s manufacturer restriction tool, a critically important resource since the firm has the largest number of contract pharmacy networks in 340B.
340B Matters Campaign and Advocate Awards
Lidia describes the firm’s 340B Matters initiative, an informational campaign launched by Sentry in 2016 to be a candid, strong voice in promoting the 340B program’s importance to the public and to policymakers.
Follow our Podcasts
Stay tuned for more episodes of 340B Leaders Upfront, which are posted monthly! Subscribe to 340B Leaders Upfront on your favorite podcast platform or YouTube.
Bonus: Listen to Inside 340B Report, our twice-monthly podcast, to get a behind-the-scenes window into the latest 340B news and developments from the journalists at 340B Report.
Special Offer for New 340B Report Subscribers
First-time subscribers to 340B Report can use code PODCAST25 for 25% off when subscribing. Or contact us for a free 15-day trial to see why 340B Report is the indispensable source for 340B news and intelligence.

Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.