Andy Crestodina is the Co-founder and Chief Marketing Officer at Orbit Media Studios, an award-winning digital agency. With over 20 years of experience in analytics, SEO, content strategy, AI, and website optimization, he is widely recognized as a leading expert in the marketing industry. Andy has written over 500 articles on content strategy, SEO, AI, social media, and analytics, and is the author of Content Chemistry.

In this episode…

Starting a business or growing an existing one often comes with the question of how to make the most of limited resources while achieving meaningful results. Many entrepreneurs wonder where to focus their time and energy to create a lasting impact. What strategies help small- to mid-sized businesses grow effectively without burning out?

Andy Crestodina, a digital marketing and content strategy expert, suggests focusing on measurable actions that directly influence outcomes. He recommends leveraging AI to understand your audience better, such as generating personas or analyzing visitor behavior, and prioritizing improvements to your existing web pages to optimize conversions. By taking small, deliberate steps to enhance client engagement and communication, leaders can generate more value with fewer resources while building a scalable foundation.

In this episode of Growth + Exit, Heather Bennett chats with Andy Crestodina, Co-founder and Chief Marketing Officer at Orbit Media Studios, about building sustainable businesses through digital strategy. Andy shares the origin story of his company, the importance of early hires and delegation, and actionable advice for improving web conversions and lead generation.