Virtual, For Real – The RapidPipeline Podcast
Virtual, For Real - The RapidPipeline Podcast
Podcast Description
In this podcast, we are going to talk and learn about all things virtual digital twins, and how they can help us improve workflows in the real world. From virtual photography, virtual planning of spaces, B2B virtual showrooms to XR and 3D in eCommerce, we are leaving no stone unturned in exploring what the future of digital twins holds.
Podcast Insights
Content Themes
The podcast covers themes such as the optimization of workflows, the integration of virtual photography, and the development of B2B virtual showrooms, with episodes dedicated to analyzing the impact of XR and 3D in eCommerce. Specific episodes explore topics like the Four Pillars of Digital Twin Optimization and real-world applications in fashion and retail, aimed at enhancing efficiency and innovation.
In this podcast, we are going to talk and learn about all things virtual digital twins, and how they can help us improve workflows in the real world. From virtual photography, virtual planning of spaces, B2B virtual showrooms to XR and 3D in eCommerce, we are leaving no stone unturned in exploring what the future of digital twins holds.
What does it take to pioneer 3D at scale?
In this episode, Max sits down with Martin Enthed, former IKEA 3D leader, to explore how one of the world’s most iconic brands pushed the boundaries of CGI, AR, and real-time 3D, and what’s coming next.
From early CGI innovation to AI-driven workflows, this conversation dives into the evolution of 3D pipelines and the challenges that still remain.
Note: At the time of recording, Martin’s new company had not yet been announced publicly. The company he is now working at is called Physicl. Learn more at Physicl.ai.
💡 Key topics:
- How IKEA led the shift from photography to CGI
- The rise of AR and real-time 3D in e-commerce
- Why AI-generated images are ahead of 3D
- The challenge of turning visuals into usable 3D data
- The future of spatial understanding and AI-driven environments
- Why 3D modeling is still complex (and what could change)
One big idea:
The future isn’t just generating images, it’s understanding and generating entire 3D spaces.
🎧 Listen on all platforms:
https://podcast.rapidpipeline.com/
#3D #DigitalTwins #AI #SpatialComputing #IKEA #XR #RealTime3D #VirtualForReal
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