In this episode of the My Electricians ToolBox podcast, we dicussed the concept of the lifetime value of a customer and how tradespeople can achieve long-term business success by maintaining relationships.

We cover practical advice on utilising CRM systems for customer communication, the importance of help sheets for explaining technical details, and strategies for standing out in a competitive market.

This episode concludes with the significance of branding and marketing, even for small local electrical businesses.

00:33 Understanding Customer Lifetime Value

04:17 Maintaining Customer Relationships with CRM Systems

06:49 Explaining Technical Aspects to Customers

11:11 Standing Out as a Go-To Electrician

15:19 The Importance of Marketing for Small Businesses

16:55 The Role of Business Logos and Names

*My Electricians ToolBox Podcast*

Are you an electrician working in the domestic sector (or looking to get more domestic work)?

Frustrated with poor marketing results and inconsistent jobs?

You’re in the right place!

On this podcast, we’re talking about Marketing, Business Growth, Mindset, Money, and so much more to help you grow your business.

If you’re ready to turn your frustrations into breakthroughs and grow a thriving domestic electrical business, this podcast is packed with actionable tips to help you get started—or scale up!

What You’ll Learn in This Podcast

💡 Proven strategies to attract more local clients

💡 Low and no-cost marketing strategies to position your business in your local area

💡 How to build the right mindset for success

💡 Tips on managing your finances and boosting profits

💡 Step-by-step insights into the S.P.A.R.K.S Blueprint—a six-step system that has helped hundreds of electricians in the UK

Whether it’s leaflets, branding, websites, social media, or joint ventures, we’ve got the tools to help you fill your calendar with well-paying local work.

What Makes Us Different?

James Dewane, your host, brings over 27 years of experience in the Electrical Industry, with a career full of highs and lows. After running a large company with nine staff, three vans, and a shop front, James found himself on the brink of bankruptcy in 2007, forcing him to start over.

Shifting his focus to the domestic sector, he built a smaller but far more profitable business, becoming the go-to electrician in his local area.

Now retired from the tools, James spends his time mentoring tradespeople and teaching his tried-and-tested S.P.A.R.K.S Blueprint™, a six-step system that has helped hundreds of electricians grow their businesses.

But that’s not all! We’ll be joined by:

⚡ ToolBox Experts – Leaders in their fields who share their best tips and tricks.

⚡ ToolBox Members – Inspiring electricians who will share their business journeys and lessons learned in our Member Spotlight episodes.

No fluff, no nonsense—just real advice that works.

Take the Next Step

💥 My Electrician’s ToolBox

Everything You Need For A Successful Business…

Tools to do the Job | Training to Grow | Transformation that Lasts

👉 Apply for Membership

⁠⁠⁠https://www.jdewane.com/ToolBox⁠⁠⁠

👉 Grab a Free Copy of the S.P.A.R.K.S Blueprint to marketing for local trades

⁠⁠⁠https://www.jdewane.com/freebook⁠⁠⁠

👉 Follow James on Facebook

⁠⁠⁠https://www.facebook.com/jamestoolbox/⁠⁠⁠

👉 Subscribe on YouTube

⁠⁠⁠https://www.jdewane.com/Youtube⁠⁠⁠

📧 Email James at ⁠[email protected]⁠