In this episode, James Dewane, founder of my Electrician ToolBox, and Steve, a long-time community member and mentor, discuss various strategies to help local electrical businesses thrive.

The conversation includes insights on the effective use of social media for marketing, common mistakes made on platforms like Facebook, cost management, advertising methods, and the importance of communication with customers.

Practical examples and advice are given to help electricians improve their business practices and reach their ideal customers more effectively.

00:46 The Power of Social Media for Electricians

03:07 Common Mistakes in Social Media Marketing

06:00 The IEEP Formula

12:04 Understanding Your Business Numbers

18:08 Effective Use of Leaflets and Local Advertising

22:33 Generating Work with Limited Funds

27:59 Tracking Ad Performance and ROI

33:47 The Importance of Communication with Customers

36:23 Conclusion and Final Thoughts

*My Electricians ToolBox Podcast*

Are you an electrician working in the domestic sector (or looking to get more domestic work)?

Frustrated with poor marketing results and inconsistent jobs?

You're in the right place!

On this podcast, we’re talking about Marketing, Business Growth, Mindset, Money, and so much more to help you grow your business.

If you’re ready to turn your frustrations into breakthroughs and grow a thriving domestic electrical business, this podcast is packed with actionable tips to help you get started—or scale up!

What You’ll Learn in This Podcast

💡 Proven strategies to attract more local clients

💡 Low and no-cost marketing strategies to position your business in your local area

💡 How to build the right mindset for success

💡 Tips on managing your finances and boosting profits

💡 Step-by-step insights into the S.P.A.R.K.S Blueprint—a six-step system that has helped hundreds of electricians in the UK

Whether it’s leaflets, branding, websites, social media, or joint ventures, we’ve got the tools to help you fill your calendar with well-paying local work.

What Makes Us Different?

James Dewane, your host, brings over 27 years of experience in the Electrical Industry, with a career full of highs and lows. After running a large company with nine staff, three vans, and a shop front, James found himself on the brink of bankruptcy in 2007, forcing him to start over.

Shifting his focus to the domestic sector, he built a smaller but far more profitable business, becoming the go-to electrician in his local area.

Now retired from the tools, James spends his time mentoring tradespeople and teaching his tried-and-tested S.P.A.R.K.S Blueprint™, a six-step system that has helped hundreds of electricians grow their businesses.

But that’s not all! We’ll be joined by:

⚡ ToolBox Experts – Leaders in their fields who share their best tips and tricks.

⚡ ToolBox Members – Inspiring electricians who will share their business journeys and lessons learned in our Member Spotlight episodes.

No fluff, no nonsense—just real advice that works.

Take the Next Step

💥 My Electrician's ToolBox

Everything You Need For A Successful Business…

Tools to do the Job | Training to Grow | Transformation that Lasts

👉 Apply for Membership

⁠⁠https://www.jdewane.com/ToolBox⁠⁠

👉 Grab a Free Copy of the S.P.A.R.K.S Blueprint to marketing for local trades

⁠⁠https://www.jdewane.com/freebook⁠⁠

👉 Follow James on Facebook

⁠⁠https://www.facebook.com/jamestoolbox/⁠⁠

👉 Subscribe on YouTube

⁠⁠https://www.jdewane.com/Youtube⁠⁠

📧 Email James: ⁠[email protected]⁠