Under the Microscope with Jenny
Podcast Description
Welcome to Under the Microscope Podcast, and I am your host Jenny Germano the founder of ICS Consulting. I have 16 years experience working in Regulated Cannabis operations in the United States. Iโve run and operated vertically integrated licensed Cannabis facilities in Colorado for 6 years and have been consulting for 10 years Nationally. I help new and existing operators navigate the challenges of running a Regulated business in the Cannabis Industry.
This Podcast is for new and existing Cannabis operators and for people who are specifically looking to start-up their new Cannabis business - such as a licensed Dispensary, Cultivation, Manufacturing, or Transport/Delivery facility in their State or in multiple States.
Each weekly episode will have a topic of discussion related to starting up a Regulated Cannabis business, and/or operating an existing licensed cannabis business in the US National Cannabis marketplace. Under the Microscope Podcast will have guests who are experts in their field each month, along with weekly discussions with Jenny Germano on compliance topics, tips, operating in different markets, pitfalls, managing the overwhelm of a new business and navigating the challenges of running a Regulated Cannabis Business.
Podcast Insights
Content Themes
The podcast explores a variety of themes pertinent to cannabis operations such as legal structures, compliance, funding strategies, and market nuances. Notable episodes include discussions on how to properly structure a cannabis business, manage compliance, and understand costs of goods sold. The focus areas include navigating state regulations, real estate considerations, and operational best practices.
I am your host, Jenny Germano – the founder of ICS Consulting. With over 17 years of hands-on experience in the regulated cannabis Industry, I spent 6 years operating vertically integrated licensed facilities in Colorado and the last 11 years consulting nationally across the U.S.
This podcast is dedicated to new and existing cannabis operators and those looking to launch a licensed cannabis business in one state or across multiple. Expect candid conversations on compliance, market-specific insights, startup pitfalls, operational strategies, and tips to manage the overwhelm that comes with launching and scaling in this complex industry.
Join Jenny Germano every Wednesday at 12pm EST in navigating cannabis compliance and launching successful regulated cannabis operations. Whether youโre just entering the industry or scaling up, this is your go-to resource for real talk, real truths, expert insights, and actionable strategies. I’ve got a great line up of interviews, expert breakdowns and host insights.
๐In this episode of Under the Microscope with Jenny, host Jenny Germano continues the Cannabis Operator Series with Tucker Holland, Partner and CFO of Entourage Cannabis in Eugene, Oregon. Tucker shares his journey from being a high school chemistry teacher and football coach to cannabis entrepreneur, detailing how they started with a small medical caregiver grow before expanding into extraction and processing. He discusses the challenges of building and licensing a cultivation and extraction facility in the early days of Oregon’s regulated market, self-funding growth, and surviving the market crash that forced many operators out of business. Jenny and Tucker explore the evolution of Oregon’s cannabis industry, the company’s shift from cultivation to concentrates, and the importance of maintaining a quality-first approach in an increasingly price-driven market. They also discuss the science behind the entourage effect, the limitations of traditional indica, hybrid and sativa labels, and Entourage Cannabis’s development of ย the Entourage Effect Score using cannabinoid and terpene data to help consumers make more informed product choices. This episode delivers practical insight on extraction, product differentiation, market resilience, and building a sustainable cannabis business in a mature market.
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๐ฟ๐ข๐๐ฟ ๐๐ผ๐๐: Jenny Germano, Founder of ICS Consulting
๐ ๐๐๐ฆ ๐๐ผ๐ป๐๐๐น๐๐ถ๐ป๐ด: https://www.icsconsultingservice.com
๐ฟ๐ข๐๐ฟ ๐๐๐ฒ๐๐: Tucker Holland, Partner and CFO of Entourage Cannabis
๐ ๐ช๐ฒ๐ฏ๐๐ถ๐๐ฒ: https://entouragecannabis.com
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โฐ๐ง๐ถ๐บ๐ฒ๐๐๐ฎ๐บ๐ฝ๐โฐ
ย 00:40 Tucker Holland Intro
ย 01:19 From Teacher to Extractor
ย 03:09 Starting Small in Oregon
ย 09:41 Buildout & Fire Code Hurdles
ย 14:54 Funding & Licensing Costs
ย 20:21 Rebrand & Market Crash Win
ย 24:05 Shift to Processing Focus
ย 24:49 Sativas & Terpene Diversity
ย 26:36 Saving Rare Terpenes
ย 29:19 Resin vs Rosin
ย 30:05 Consumer Learning Curve
ย 31:31 Quality Over Price
ย 34:07 Price Compression Fight
ย 34:54 Holding the Line
ย 41:09 Future Expansion Plans
ย 43:00 Entourage Effect Score
ย 46:27 Fixing THC Marketing
ย 50:46 Advice for Operators
ย 52:21 Final Thoughts & Wrap Up
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๐๐ฒ๐ด๐ฎ๐น ๐๐ถ๐๐ฐ๐น๐ฎ๐ถ๐บ๐ฒ๐ฟ: The content shared on this channel – including all videos, podcasts, interviews, and discussions is provided for educational and informational purposes only. It is not intended as legal, compliance, or business consulting advice, and should not be relied upon as such. Laws and regulations surrounding cannabis and related industries vary by jurisdiction and are subject to change. Always consult with a qualified attorney or licensed professional before making decisions that could have legal or regulatory consequences for your business. Listening to or viewing this content does not create a client relationship between you and ICS Consulting, Under the Microscope with Jenny, Jenny Germano, or any of the podcastโs guests. Any opinions expressed are those of the individual speakers and do not necessarily reflect the views of ICS Consulting or its affiliates.
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Disclaimer
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