Under the Microscope with Jenny
Podcast Description
Welcome to Under the Microscope Podcast, and I am your host Jenny Germano the founder of ICS Consulting. I have 16 years experience working in Regulated Cannabis operations in the United States. I’ve run and operated vertically integrated licensed Cannabis facilities in Colorado for 6 years and have been consulting for 10 years Nationally. I help new and existing operators navigate the challenges of running a Regulated business in the Cannabis Industry.
This Podcast is for new and existing Cannabis operators and for people who are specifically looking to start-up their new Cannabis business - such as a licensed Dispensary, Cultivation, Manufacturing, or Transport/Delivery facility in their State or in multiple States.
Each weekly episode will have a topic of discussion related to starting up a Regulated Cannabis business, and/or operating an existing licensed cannabis business in the US National Cannabis marketplace. Under the Microscope Podcast will have guests who are experts in their field each month, along with weekly discussions with Jenny Germano on compliance topics, tips, operating in different markets, pitfalls, managing the overwhelm of a new business and navigating the challenges of running a Regulated Cannabis Business.
Podcast Insights
Content Themes
The podcast explores a variety of themes pertinent to cannabis operations such as legal structures, compliance, funding strategies, and market nuances. Notable episodes include discussions on how to properly structure a cannabis business, manage compliance, and understand costs of goods sold. The focus areas include navigating state regulations, real estate considerations, and operational best practices.
Welcome to the Under the Microscope with Jenny Podcast!
I’m your host, Jenny Germano – the founder of ICS Consulting. With over 16 years of hands-on experience in the Regulated Cannabis Industry, I’ve spent 6 years operating vertically integrated licensed facilities in Colorado and the last 10 years consulting nationally across the U.S.
This podcast is dedicated to new and existing Cannabis operators and to those looking to launch a licensed Cannabis business, whether it’s a Dispensary, Cultivation, Manufacturing, or Transport/Delivery operation, in one state or across multiple.
Each week, I will dive into real-world topics focused on starting and running a Regulated Cannabis business in the U.S. marketplace. Expect candid conversations on compliance, market-specific insights, startup pitfalls, operational strategies, and tips to manage the overwhelm that comes with launching and scaling in this complex industry.
I’ve curated discussions with industry experts, alongside weekly deep dives with me sharing what I’ve learned from working in the trenches of regulated Cannabis operations.
Whether you’re just entering the industry or scaling up, this is your go-to resource for real talk, real truths, expert insights, and actionable strategies.
I am cutting through the noise and revealing what it truly takes to succeed in the cannabis industry.
In this episode of ‘Under the Microscope Cannabis Operator Series’, host Jenny Germano welcomes Shawn Honaker, CEO of Yeti Farms, a Medical and Adult-Use Cultivation and Manufacturing Facility. The discussion dives into Shawn’s unexpected journey into the cannabis industry, starting from his roots in central Indiana, to running a financial planning firm, and eventually founding Yeti Farms.
Shawn shares his experiences including challenges in the oil field industry, overcoming personal struggles with alcohol, and the journey of establishing a successful cannabis business. The talk touches on his diverse career, innovative ventures in cannabis extraction, cultivation practices, and insights into navigating the regulatory and financial challenges of the cannabis industry. Shawn also provides a realistic perspective on the current state and future of the cannabis market, emphasizing lessons learned and the importance of adapting to changing circumstances.
🌿 Our Host: Jenny Germano, Founder of ICS Consulting
🌎 ICS Consulting: https://www.icsconsultingservice.com
🌿Our Guest: Shawn Honaker, CEO of Yeti Farms
🌎 Yeti Farms: https://yetifarms.co
⏰ Timecodes ⏰
01:10 Shawn’s Early Life and Work Ethic
04:27 Journey to Colorado and Career Shift
07:16 Success in Sales and Financial Planning
19:16 Overcoming Challenges and Building Success
21:04 Entering the Cannabis Industry
23:25 Rediscovering Cannabis
25:07 From Indoor to Outdoor Cultivation
27:09 The Birth of Yeti Farms
32:49 Challenges in the Cannabis Industry
40:34 Reflections and Future Plans
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