Retail Re:Mix Stories
Retail Re:Mix Stories
Podcast Description
Retail Re:Mix Stories cuts through the noise. No scripts, no sugarcoating — just real, behind-the-scenes conversations with the people redefining what retail can be. These are the builders, the breakers, and the bold thinkers carving their own path.Each episode gets you up close and personal with the people behind the brands you know, sharing untold stories — the risks, the setbacks, and the moments that completely shifted their journey. These aren’t just business leaders — they’re the ones shaping the future with a massively transformative purpose at the core of everything they do.No fluff, just raw, unfiltered conversations that will make you rethink what it really takes to succeed.Retail Re:Mix Stories is part of Retail Re:Mix, a community and event series designed for senior retail and e-commerce leaders rewriting the rules of the game — powered by Fynd, an AI-first commerce platform helping 300+ brands worldwide automate everything from design to delivery for seamless retail experiences
Podcast Insights
Content Themes
The podcast centers on themes of innovation, resilience, and disruption within the retail industry, featuring topics such as redefining consumer experiences and the evolution of non-alcoholic beverages. For example, the debut episode highlights Erika Blazeviciute Doyle's journey in creating Drink Dry, exploring challenges faced in a traditional industry and the importance of personal narrative in business.
Retail Re:Mix Stories cuts through the noise. No scripts, no sugarcoating — just real, behind-the-scenes conversations with the people redefining what retail can be. These are the builders, the breakers, and the bold thinkers carving their own path.
Each episode gets you up close and personal with the people behind the brands you know, sharing untold stories — the risks, the setbacks, and the moments that completely shifted their journey. These aren’t just business leaders — they’re the ones shaping the future with a massively transformative purpose at the core of everything they do.
No fluff, just raw, unfiltered conversations that will make you rethink what it really takes to succeed.
Retail Re:Mix Stories is part of Retail Re:Mix, a community and event series designed for senior retail and e-commerce leaders rewriting the rules of the game — powered by Fynd, an AI-first commerce platform helping 300+ brands worldwide automate everything from design to delivery for seamless retail experiences
What does it take to build the technology backbone of a $1.2 billion retail unicorn, when you don’t even know what’s in the boxes you’re selling?
In this episode of Retail Re:Mix Stories, powered by Fynd, we sit down with Bappaditya Banerjee, Director of Technology and Business Transformation at BFL (Brands For Less) Group, a GCC retail unicorn and one of the world’s most unique off-price retailers.
Bappaditya brings over 23 years of retail technology experience across 10 countries, from Wipro and Tesco to Landmark Group and now BFL, and this conversation is as much a masterclass in business transformation as it is in retail technology.
We go deep on what makes off-price retail the most complex and exciting segment in the industry. BFL doesn’t buy structured inventory, they hunt deals, buy mystery boxes of branded merchandise, and then race against time to get the right product to the right store before the treasure hunt excitement fades. Bappaditya breaks down exactly how technology makes that possible.
We also talk about why going live is just the beginning (not the finish line), how to build a real ROI case for technology investments that your CFO will actually believe, and why the best enterprise systems should feel as intuitive as WhatsApp.
Then there’s his take on AI, from using it to generate entire marketing campaigns without a single photo shoot, to building a conversational BI platform where your CEO can just ask questions and get answers. And his 3-2-1 rule for product design that every tech builder needs to hear.
Plus, the man runs a Bengali original music band called Bong Bedouins. By night. After 10pm. Because apparently building a retail unicorn’s tech infrastructure isn’t enough.
If you’re in retail, technology, e-commerce, or just obsessed with how great businesses are built from the inside out, this one is essential listening.
Bappaditya Banerjee is the Director of Technology and Business Transformation at BFL (Brands For Less) Group. With 23+ years across Wipro, Tesco, Landmark Group and now BFL — spanning 10 countries, he has built a career at the intersection of retail, technology, and large-scale business transformation. He is known for one belief above all: the best solutions are always the simplest ones.
About BFL (Brands For Less) Group
Founded in 1996 and headquartered in Dubai, BFL Group is the GCC’s leading off-price retailer of fashion, homeware, and toys. Operating 100+ stores across seven markets, BFL’s unique “treasure hunt” model offers customers up to 80% off on branded merchandise. In 2024, TJX Companies, parent of TJ Maxx and Marshalls, acquired a 35% stake, valuing BFL at $1.2 billion and confirming its unicorn status.
About your host, Dharmendra Mehta
Dharmendra is the Managing Director, MEA at Fynd and a retail-tech veteran with 20+ years. From startups to global giants, he’s all about bold moves, smarter tech, and building brands that mean business
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.