Retail Re:Mix Stories
Retail Re:Mix Stories
Podcast Description
Retail Re:Mix Stories cuts through the noise. No scripts, no sugarcoating — just real, behind-the-scenes conversations with the people redefining what retail can be. These are the builders, the breakers, and the bold thinkers carving their own path.Each episode gets you up close and personal with the people behind the brands you know, sharing untold stories — the risks, the setbacks, and the moments that completely shifted their journey. These aren’t just business leaders — they’re the ones shaping the future with a massively transformative purpose at the core of everything they do.No fluff, just raw, unfiltered conversations that will make you rethink what it really takes to succeed.Retail Re:Mix Stories is part of Retail Re:Mix, a community and event series designed for senior retail and e-commerce leaders rewriting the rules of the game — powered by Fynd, an AI-first commerce platform helping 300+ brands worldwide automate everything from design to delivery for seamless retail experiences
Podcast Insights
Content Themes
The podcast centers on themes of innovation, resilience, and disruption within the retail industry, featuring topics such as redefining consumer experiences and the evolution of non-alcoholic beverages. For example, the debut episode highlights Erika Blazeviciute Doyle's journey in creating Drink Dry, exploring challenges faced in a traditional industry and the importance of personal narrative in business.
Retail Re:Mix Stories cuts through the noise. No scripts, no sugarcoating — just real, behind-the-scenes conversations with the people redefining what retail can be. These are the builders, the breakers, and the bold thinkers carving their own path.
Each episode gets you up close and personal with the people behind the brands you know, sharing untold stories — the risks, the setbacks, and the moments that completely shifted their journey. These aren’t just business leaders — they’re the ones shaping the future with a massively transformative purpose at the core of everything they do.
No fluff, just raw, unfiltered conversations that will make you rethink what it really takes to succeed.
Retail Re:Mix Stories is part of Retail Re:Mix, a community and event series designed for senior retail and e-commerce leaders rewriting the rules of the game — powered by Fynd, an AI-first commerce platform helping 300+ brands worldwide automate everything from design to delivery for seamless retail experiences
From Kerala classrooms to Amazon’s Luxembourg headquarters, what does it take to lead fashion e-commerce across three continents?
In this episode of Retail Re:Mix Stories, we sit down with Vivek Rajukumar, CEO of 6th Street, who’s mastered the art of switching between suits and casuals (literally and culturally) throughout his career. Born to two doctors who instilled fire and ice in equal measure, Vivek broke the family pattern by choosing math over medicine, and ended up revolutionizing how millions of people shop for fashion.
This conversation goes deep. We’re talking about delivering fashion in 60 minutes (yes, that’s possible now), why the top 1% of customers across India, Europe, and the GCC are more alike than you’d think, and how AI won’t just speed things up, it’ll fundamentally change what’s possible in retail. Vivek explains why brand equity matters more than the platform you sell on, how 800+ physical stores are powering digital growth, and why he believes shopping will become conversational by 2030.
Plus, there’s the story of how one eloquent speech at an engineering college changed his entire career trajectory, and why he’s so careful about letting ChatGPT into his creative process (spoiler: he fixed his washing machine with it, but won’t let it do his thinking).
If you’re curious about where omnichannel is headed, how to build culture while scaling globally, and what it means to be an “and” company instead of an “or” company, this one’s essential listening.
Vivek Rajukumar is the CEO of 6thStreet, the #1 fashion and lifestyle commerce platform in the GCC. A lifelong student of marketplaces, he’s led digital commerce across GCC, Europe, India, China, and Southeast Asia — from building businesses at Flipkart to scaling multi-billion-dollar ecosystems at Amazon. He blends curiosity, analytical thinking, and creativity to solve complex problems, build high-performance teams, and mentor bootstrapped founders in 20+ countries.
6thStreet is the omnichannel e-commerce fashion destination from Apparel Group, offering shoes, bags, clothing, and accessories from coveted brands including Tommy Hilfiger, Nike, Adidas, Levi’s, New Balance, Crocs, Birkenstock, and many more. The platform provides free delivery, free returns, cash on delivery, and click-and-collect options.
About your host, Dharmendra Mehta
Dharmendra is the Managing Director, MEA at Fynd and a retail-tech veteran with 20+ years. From startups to global giants, he’s all about bold moves, smarter tech, and building brands that mean business.
Retail Re:Mix Stories is a part of Retail Re:Mix, a community of innovators transforming the retail landscape. This podcast is powered by Fynd, an AI-first unified commerce platform that has transformed retail experiences for over helping 300+ brands.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.