Retail Re:Mix Stories

Retail Re:Mix Stories
Podcast Description
Retail Re:Mix Stories cuts through the noise. No scripts, no sugarcoating — just real, behind-the-scenes conversations with the people redefining what retail can be. These are the builders, the breakers, and the bold thinkers carving their own path.Each episode gets you up close and personal with the people behind the brands you know, sharing untold stories — the risks, the setbacks, and the moments that completely shifted their journey. These aren’t just business leaders — they’re the ones shaping the future with a massively transformative purpose at the core of everything they do.No fluff, just raw, unfiltered conversations that will make you rethink what it really takes to succeed.Retail Re:Mix Stories is part of Retail Re:Mix, a community and event series designed for senior retail and e-commerce leaders rewriting the rules of the game — powered by Fynd, an AI-first commerce platform helping 300+ brands worldwide automate everything from design to delivery for seamless retail experiences
Podcast Insights
Content Themes
The podcast centers on themes of innovation, resilience, and disruption within the retail industry, featuring topics such as redefining consumer experiences and the evolution of non-alcoholic beverages. For example, the debut episode highlights Erika Blazeviciute Doyle's journey in creating Drink Dry, exploring challenges faced in a traditional industry and the importance of personal narrative in business.

Retail Re:Mix Stories cuts through the noise. No scripts, no sugarcoating — just real, behind-the-scenes conversations with the people redefining what retail can be. These are the builders, the breakers, and the bold thinkers carving their own path.
Each episode gets you up close and personal with the people behind the brands you know, sharing untold stories — the risks, the setbacks, and the moments that completely shifted their journey. These aren’t just business leaders — they’re the ones shaping the future with a massively transformative purpose at the core of everything they do.
No fluff, just raw, unfiltered conversations that will make you rethink what it really takes to succeed.
Retail Re:Mix Stories is part of Retail Re:Mix, a community and event series designed for senior retail and e-commerce leaders rewriting the rules of the game — powered by Fynd, an AI-first commerce platform helping 300+ brands worldwide automate everything from design to delivery for seamless retail experiences
What happens when you don’t want to follow the rules? You rewrite them.
In the debut episode of Retail Re:Mix Stories, meet Erika Blazeviciute Doyle, the visionary founder of Drink Dry — a brand that didn’t just enter the non-alcoholic beverage space but completely revolutionized it.
Erika shares how she created an entirely new category, disrupted an industry resistant to change, and stayed true to her mission despite setbacks.
This isn’t your average “success story.” From overcoming challenges to reshaping perceptions, Erika opens up about her journey — including her childhood in Lithuania, the pivotal moments that shaped her mindset, and how her family’s support pushed her forward.
Tune in to hear how Erika refused to take ‘no’ for an answer to build something unique. This episode is about resilience, innovation, and why business is personal.
About your guest, Erika Blazeviciute Doyle
Founder & CEO of Drink Dry, Erika is a bold disruptor, angel investor, and mentor. Winner of the EY Entrepreneurial Winning Woman 2024, she brings sharp strategy, deep purpose, and relentless grit to everything she builds.
About Drink Dry
Born in Dubai, Drink Dry is the first premium platform for alcohol-free beverages in the Middle East. The brand curates the best global options and leads the movement to redefine how people drink — with intention and style.
About your host, Dharmendra Mehta
Dharmendra is the Managing Director, MEA at Fynd and a retail-tech veteran with 20+ years. From startups to global giants, he’s all about bold moves, smarter tech, and building brands that mean business.
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Retail Re:Mix Stories is a part of Retail Re:Mix, a community of innovators transforming the retail landscape.
This podcast is powered by Fynd, an AI-first unified commerce platform that has transformed retail experiences for over helping 300+ brands.

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