Shelf Talkers
Podcast Description
Join Adam Feller, Founder and Creative Director of Avidity Creative, as he explores the ever-evolving world of CPG. Through conversations with industry leaders, innovators, and decision-makers, discover the insights, trends, and strategies shaping the future of food and beverage brands. Whether you’re scaling a brand or navigating the complexities of the CPG landscape, “Shelf Talkers: CPG Insights” is your go-to source for inspiration and actionable advice.
Podcast Insights
Content Themes
The podcast focuses on topics such as brand scaling, entrepreneurship, and overcoming challenges within the CPG space. Episodes delve into stories like that of Jordan Buckner, who discusses pivoting from his own brand to empower fellow founders, and themes of burnout and community-building in entrepreneurship are often explored.
Join Adam Feller, Founder and Creative Director of Avidity Creative, as he explores the ever-evolving world of CPG. Through conversations with industry leaders, innovators, and decision-makers, discover the insights, trends, and strategies shaping the future of food and beverage brands. Whether you’re scaling a brand or navigating the complexities of the CPG landscape, “Shelf Talkers: CPG Insights” is your go-to source for inspiration and actionable advice.
What does it take to launch a food brand, earn your first customers, and scale into stores across the country in just over a year?
In this episode of Shelf Talkers, Adam Feller sits down with Katherine Horvath, Co-Founder and CMO of Teddy’s Tallow Chips, to discuss the remarkable story behind one of the fastest-growing emerging snack brands in the better-for-you space.
Katherine shares how a mission-driven family business turned into a national brand, the early decisions that helped them gain traction, and the lessons they've learned while growing at an incredible pace. She also offers practical advice for founders looking to build momentum in today's competitive CPG landscape.
Katherine is the Co-Founder, Co-Owner, and Chief Marketing Officer of Teddy’s Tallow Chips, a rapidly growing better-for-you snack brand focused on traditional ingredients and exceptional quality.
In this episode, we discuss:
- The origin story behind Teddy’s Tallow Chips
- How they found and won their first customers
- What fueled their rapid growth and nationwide expansion
- Building a brand and package design without an agency
- The decisions that made the biggest impact early on
- Lessons and advice for founders building CPG brands today
- How brand evolution can support the next stage of growth
Guest Links:
Learn More:
See how Avidity can improve your shelf impact at aviditycreative.com.
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