Shelf Talkers
Podcast Description
Join Adam Feller, Founder and Creative Director of Avidity Creative, as he explores the ever-evolving world of CPG. Through conversations with industry leaders, innovators, and decision-makers, discover the insights, trends, and strategies shaping the future of food and beverage brands. Whether you’re scaling a brand or navigating the complexities of the CPG landscape, “Shelf Talkers: CPG Insights” is your go-to source for inspiration and actionable advice.
Podcast Insights
Content Themes
The podcast focuses on topics such as brand scaling, entrepreneurship, and overcoming challenges within the CPG space. Episodes delve into stories like that of Jordan Buckner, who discusses pivoting from his own brand to empower fellow founders, and themes of burnout and community-building in entrepreneurship are often explored.
Join Adam Feller, Founder and Creative Director of Avidity Creative, as he explores the ever-evolving world of CPG. Through conversations with industry leaders, innovators, and decision-makers, discover the insights, trends, and strategies shaping the future of food and beverage brands. Whether you’re scaling a brand or navigating the complexities of the CPG landscape, “Shelf Talkers: CPG Insights” is your go-to source for inspiration and actionable advice.
Great food photography does more than look good, it drives connection, brand trust, and sales. In this episode, renowned food photographer Chava Oropesa shares what separates pro-level work from DIY shots, how to collaborate well with a photographer, and why choosing the right one is about more than just their portfolio.
🧠 What We Cover:
Why investing in professional photography pays off in brand equity
How Chava balances his personal style with each brand’s identity
What brands should look for in a long-term creative partner
Tips for prepping for a successful shoot—including licensing and usage planning
👤 Guest Info:
Name: Chava Oropesa
Title/Company: Photographer & Creative Director
Connect: https://www.oropesacreative.com/ | https://www.linkedin.com/in/chava-oropesa/
👋 Let’s Connect:
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More at aviditycreative.com
Disclaimer
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