Shelf Talkers
Podcast Description
Join Adam Feller, Founder and Creative Director of Avidity Creative, as he explores the ever-evolving world of CPG. Through conversations with industry leaders, innovators, and decision-makers, discover the insights, trends, and strategies shaping the future of food and beverage brands. Whether you’re scaling a brand or navigating the complexities of the CPG landscape, “Shelf Talkers: CPG Insights” is your go-to source for inspiration and actionable advice.
Podcast Insights
Content Themes
The podcast focuses on topics such as brand scaling, entrepreneurship, and overcoming challenges within the CPG space. Episodes delve into stories like that of Jordan Buckner, who discusses pivoting from his own brand to empower fellow founders, and themes of burnout and community-building in entrepreneurship are often explored.
Join Adam Feller, Founder and Creative Director of Avidity Creative, as he explores the ever-evolving world of CPG. Through conversations with industry leaders, innovators, and decision-makers, discover the insights, trends, and strategies shaping the future of food and beverage brands. Whether you’re scaling a brand or navigating the complexities of the CPG landscape, “Shelf Talkers: CPG Insights” is your go-to source for inspiration and actionable advice.
In this episode of Shelf Talkers, Adam sits down with Rachel Klein, founder of Revival, a brand that once brought craft almond butters to hundreds of shelves across the U.S. Rachel opens up about her unconventional journey into CPG, the rollercoaster of scaling into Walmart, and the difficult decision to close her company after a decade. Her story is raw, honest, and packed with lessons for every founder navigating the highs and lows of building a food brand.
Key Takeaways:
How Rachel went from Pilates instructor to almond butter entrepreneur.
The realities of scaling from farmers markets to 1,000 Walmart stores.
Why working capital and investment decisions matter more than passion alone.
The challenges of being overly reliant on one retail partner.
The freedom—and lessons—that come with knowing when to walk away.
LinkedIn: Rachel Klein
Website: Revival Foods
At Avidity, we help bold food & beverage brands build strategy and packaging that stops shoppers in their tracks. Explore our work at aviditycreative.com
Disclaimer
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