Shelf Talkers
Podcast Description
Join Adam Feller, Founder and Creative Director of Avidity Creative, as he explores the ever-evolving world of CPG. Through conversations with industry leaders, innovators, and decision-makers, discover the insights, trends, and strategies shaping the future of food and beverage brands. Whether you’re scaling a brand or navigating the complexities of the CPG landscape, “Shelf Talkers: CPG Insights” is your go-to source for inspiration and actionable advice.
Podcast Insights
Content Themes
The podcast focuses on topics such as brand scaling, entrepreneurship, and overcoming challenges within the CPG space. Episodes delve into stories like that of Jordan Buckner, who discusses pivoting from his own brand to empower fellow founders, and themes of burnout and community-building in entrepreneurship are often explored.
Join Adam Feller, Founder and Creative Director of Avidity Creative, as he explores the ever-evolving world of CPG. Through conversations with industry leaders, innovators, and decision-makers, discover the insights, trends, and strategies shaping the future of food and beverage brands. Whether you’re scaling a brand or navigating the complexities of the CPG landscape, “Shelf Talkers: CPG Insights” is your go-to source for inspiration and actionable advice.
In this episode, Jimmy Feeman, co-founder of NoBaked, shares the sweet story behind their edible cookie dough brand. From starting as a dessert shop to pivoting to DTC during the pandemic and entering retail, Jimmy talks about the challenges and triumphs of growing a brand with his wife, Megan.
What We Cover:
- The leap from office job to entrepreneur and starting the business with his wife
- The pandemic pivot: transitioning from a franchise cookie dough shop to a DTC model and expanding to retail
- Why they chose cookie dough as their product and how they built a brand around it
- What’s next for NoBaked as they continue to grow and innovate
Guest Info:
Name: Jimmy Feeman
Title/Company: Co-Founder, NoBaked
Connect: NoBaked WebsiteResources & Links:
Let’s Connect:
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