The Patient Is Always Right
The Patient Is Always Right
Podcast Description
The Patient Is Always Right strips away the corporate gloss and cookie-cutter advice to deliver the raw, unfiltered truth about running a modern clinic.
Each episode brings together diverse voices from across clinical professions – from dentistry to aesthetics, medicine and beyond – to share the kind of insights you’d only hear behind closed doors.
Podcast Insights
Content Themes
The show explores themes such as the intersection of clinical practice and marketing, patient expectations, and business challenges in healthcare. Notable episodes include candid discussions on personal branding in dentistry, the impact of social media on patient trust, and the realities of clinic ownership in the aesthetic industry.
The Patient Is Always Right strips away the corporate gloss and cookie-cutter advice to deliver the raw, unfiltered truth about running a modern clinic.
Each episode brings together diverse voices from across clinical professions – from dentistry to aesthetics, medicine and beyond – to share the kind of insights you’d only hear behind closed doors.
“I really thought I was going to make it big; dentistry was a backup option.” Dr. Sugz Maha bridges the gap between clinical work and marketing with brutal honesty about his unconventional career journey. As one of the few people who truly understands both worlds, he reveals why most dentists misunderstand marketing while most marketers fail to grasp clinical realities.
From his 13-year stint as a musician to his current dual identity as a dentist and a copywriter, Sugz shares how spinning multiple plates has become his superpower. He explains why AI will transform copywriting (but never fully replace it), why associates should build personal brands, and how marketing principles can revolutionise patient consultations.
Plus, in our confessional segment, Sugz delivers hilariously uncomfortable patient stories that reveal the unfiltered reality of dental practice. This episode delivers practical wisdom for any clinic owner caught between clinical excellence and effective promotion.
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