Share Of Voice: Tech Marketing Insights
Share Of Voice: Tech Marketing Insights
Podcast Description
Ever feel like B2B marketing is throwing you curveballs faster than you can say TechCrunch? Enter Share of Voice, the podcast from the experts at Look Left Marketing. Founder and principal Bryan Scanlon and senior vice president Jennifer Tanner are your guides through rapidly changing marketing, PR and content strategies.They sit down with the smartest folks in B2B to tackle pressing challenges like media relations, SEO, AI and connecting with buyers. And each episode ends with one action item to implement immediately after the show. You’ll learn a lot and have a ton of fun along the way!
Podcast Insights
Content Themes
The podcast focuses on themes such as media relations, SEO, AI, and buyer connections, featuring episodes that tackle specific challenges like creating effective marketing strategies and fostering collaboration between sales and marketing teams, exemplified by discussions with seasoned professionals like Greg Coticchia and Mike Yaffe.
Ever feel like B2B marketing is throwing you curveballs faster than you can say TechCrunch? Enter Share of Voice, the podcast from the experts at Look Left Marketing. Founder and principal Bryan Scanlon and senior vice president Jennifer Tanner are your guides through rapidly changing marketing, PR and content strategies.
They sit down with the smartest folks in B2B to tackle pressing challenges like media relations, SEO, AI and connecting with buyers. And each episode ends with one action item to implement immediately after the show. You’ll learn a lot and have a ton of fun along the way!
Are you afraid of marketing failure? Marketing can be a minefield of potential missteps, but what if fear is holding your team back from breakthrough campaigns? In this episode of Share of Voice, host Bryan Scanlon sits down with Rick Wootten, CMO of SIMCO Electronics, to unpack the concept of ”atelophobia” — the paralyzing fear of imperfection that can cripple marketing innovation.
Rick Wootten and Bryan discuss:
- The definition of atelophobia and how it impacts marketing strategies
- Why performance-based marketing can create fear of experimentation
- Strategies for getting leadership buy-in on innovative marketing approaches
- How to use ”plus one” thinking to introduce calculated risks in campaigns
- The delicate balance of using fear versus providing helpful solutions in marketing
Don't let fear hold you back. Never stop trying, even when it's uncomfortable. Embrace imperfections and keep pushing the boundaries of your marketing strategy. Your path to growth starts with the courage to experiment and learn.
Thank you for listening! Don’t forget to follow, rate and review the podcast and tell us your key takeaways!
Connect with Rick Wootten
Connect with Look Left Marketing
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.