Share Of Voice: Tech Marketing Insights
Share Of Voice: Tech Marketing Insights
Podcast Description
Ever feel like B2B marketing is throwing you curveballs faster than you can say TechCrunch? Enter Share of Voice, the podcast from the experts at Look Left Marketing. Founder and principal Bryan Scanlon and senior vice president Jennifer Tanner are your guides through rapidly changing marketing, PR and content strategies.They sit down with the smartest folks in B2B to tackle pressing challenges like media relations, SEO, AI and connecting with buyers. And each episode ends with one action item to implement immediately after the show. You’ll learn a lot and have a ton of fun along the way!
Podcast Insights
Content Themes
The podcast focuses on themes such as media relations, SEO, AI, and buyer connections, featuring episodes that tackle specific challenges like creating effective marketing strategies and fostering collaboration between sales and marketing teams, exemplified by discussions with seasoned professionals like Greg Coticchia and Mike Yaffe.
Ever feel like B2B marketing is throwing you curveballs faster than you can say TechCrunch? Enter Share of Voice, the podcast from the experts at Look Left Marketing. Founder and principal Bryan Scanlon and senior vice president Jennifer Tanner are your guides through rapidly changing marketing, PR and content strategies.
They sit down with the smartest folks in B2B to tackle pressing challenges like media relations, SEO, AI and connecting with buyers. And each episode ends with one action item to implement immediately after the show. You’ll learn a lot and have a ton of fun along the way!
What’s a brand really worth in enterprise tech? If you think it starts and ends with a logo, Christine Chartier is here to change your mind. With nearly two decades of experience at powerhouse companies like Intel, Oracle and Aerospike, Christine Bryan Scanlon to unpack what brand means in B2B — and why it should be a key lever in your go-to-market strategy. This lively conversation covers trademarks, emotion, mascot dogs in space and why the best brands start movements, not just sales.
- 00:49 – What a Brand Really Is
- 02:50 – Why Enterprise Tech Brands Often Cling to Their Category
- 03:53 – The Practical Reasons Behind Naming Conventions
- 05:49 – How Long It takes to Build a Brand
- 07:35 – Bringing Playfulness Into B2B Branding
- 10:08 – The Power of Mascots and Emotional Connection
- 13:04 – Brand Differentiation in a Sea of Sameness
- 16:06 – How NVIDIA Became a Masterclass in Brand Transformation
- 17:23 – Founders as Brands — Helpful or Hazardous?
- 19:31 – Christine’s Top Takeaway for Brand Leaders
Connect with Christine Chartier
Connect with Look Left Marketing
Website
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