Share Of Voice: Tech Marketing Insights
Share Of Voice: Tech Marketing Insights
Podcast Description
Ever feel like B2B marketing is throwing you curveballs faster than you can say TechCrunch? Enter Share of Voice, the podcast from the experts at Look Left Marketing. Founder and principal Bryan Scanlon and senior vice president Jennifer Tanner are your guides through rapidly changing marketing, PR and content strategies.They sit down with the smartest folks in B2B to tackle pressing challenges like media relations, SEO, AI and connecting with buyers. And each episode ends with one action item to implement immediately after the show. You’ll learn a lot and have a ton of fun along the way!
Podcast Insights
Content Themes
The podcast focuses on themes such as media relations, SEO, AI, and buyer connections, featuring episodes that tackle specific challenges like creating effective marketing strategies and fostering collaboration between sales and marketing teams, exemplified by discussions with seasoned professionals like Greg Coticchia and Mike Yaffe.
Ever feel like B2B marketing is throwing you curveballs faster than you can say TechCrunch? Enter Share of Voice, the podcast from the experts at Look Left Marketing. Founder and principal Bryan Scanlon and senior vice president Jennifer Tanner are your guides through rapidly changing marketing, PR and content strategies.
They sit down with the smartest folks in B2B to tackle pressing challenges like media relations, SEO, AI and connecting with buyers. And each episode ends with one action item to implement immediately after the show. You’ll learn a lot and have a ton of fun along the way!
Are press releases still relevant? It’s been a hot topic for marketers in recent years. But Serena Ehrlich, Director of Go-to-Market at Notified, answers with a resounding, “No!” She reveals why press releases are far from dead and remain a powerful tool for strategic communication.
Serena and Jennifer discuss:
- Why press releases are electronic news packages, not just Word documents
- How proper formatting and strategic distribution can significantly boost visibility
- The ways newswires help amplify content beyond traditional marketing channels
- Why SEO optimization is crucial: use relevant keywords, compelling headlines, and strategic images
- How international distribution can expand brand reach through translated content
Don't dismiss press releases as outdated. Instead, treat them as dynamic digital content that can drive traffic, enhance SEO, and tell your brand's story.
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Connect with Serena Ehrlich
Connect with Look Left Marketing
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