Share Of Voice: Tech Marketing Insights
Share Of Voice: Tech Marketing Insights
Podcast Description
Ever feel like B2B marketing is throwing you curveballs faster than you can say TechCrunch? Enter Share of Voice, the podcast from the experts at Look Left Marketing. Founder and principal Bryan Scanlon and senior vice president Jennifer Tanner are your guides through rapidly changing marketing, PR and content strategies.They sit down with the smartest folks in B2B to tackle pressing challenges like media relations, SEO, AI and connecting with buyers. And each episode ends with one action item to implement immediately after the show. You’ll learn a lot and have a ton of fun along the way!
Podcast Insights
Content Themes
The podcast focuses on themes such as media relations, SEO, AI, and buyer connections, featuring episodes that tackle specific challenges like creating effective marketing strategies and fostering collaboration between sales and marketing teams, exemplified by discussions with seasoned professionals like Greg Coticchia and Mike Yaffe.
Ever feel like B2B marketing is throwing you curveballs faster than you can say TechCrunch? Enter Share of Voice, the podcast from the experts at Look Left Marketing. Founder and principal Bryan Scanlon and senior vice president Jennifer Tanner are your guides through rapidly changing marketing, PR and content strategies.
They sit down with the smartest folks in B2B to tackle pressing challenges like media relations, SEO, AI and connecting with buyers. And each episode ends with one action item to implement immediately after the show. You’ll learn a lot and have a ton of fun along the way!
Jennifer Tanner talks to Julie Kirby, a PR specialist at London-based Clariant Global, to talk about the state of tech media in the UK and what it really takes for U.S. brands to break through internationally. Julie and Jennifer also explore how PR teams in different countries (and agencies) can work together to get great results.
Jule also shares her insights on everything from how UK editors feel about AI-generated content (spoiler: they’re not fans), to why trade media may be your highest-ROI channel.
00:31 – How the UK Tech Market Compares to the U.S.
02:13 – Where Growth Is Happening: AI, Data Centers, and Cybersecurity
03:31 – Why AI Is Driving Massive Shifts in Data Center Demand
03:45 – The UK Media Landscape Is Changing—Here’s What’s New
04:17 – UK Editors Say “No Thanks” to AI-Generated Content
06:12 – Integrated PR Services Are No Longer Optional
08:09 – What Clients Really Want: Honesty, Not Hype
10:39 – Trade Media Delivers Real ROI—Here’s the Proof
11:23 – Trust, Transparency, and the Power of True Partnership
14:18 – Why Boots on the Ground Still Matter in International PR
17:32 – Want to Break Into the UK? Start Here
19:31 – What Separates a Good Partner From a Great One
22:47 – Great Coverage Still Starts With Great Interviews
24:03 – Julie’s One Action Item: Set a Goal and Go After It
Connect with Julie Kirby
Connect with Look Left
Disclaimer
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