Making the Moment

Making the Moment
Podcast Description
Making the Moment, the podcast that brings you the untold stories, unfiltered insights, and big ideas from the architects behind the moments that matter.Join your host Aja Bradley-Kemp, as each week she and her guests will show you how to design experiences that not only captivate audiences but also drive value for your organization. Whether you’re looking to build buzz, boost loyalty, or drive revenue, these tips will give you actionable ideas to help you design customer experiences that truly make an impact.This is for the moment makers and the culture creators. Welcome to Making the Moment.
Podcast Insights
Content Themes
The podcast covers various themes related to experience design, marketing strategies, and community building. Episodes include discussions like Tory Archbold's marketing secrets that led to Zara's million-dollar launch day and Melissa Carnegie's journey of growing Kicks and Fros into a vibrant community dedicated to natural hair and sneakers. Each episode focuses on actionable insights and creative approaches that listeners can apply to their own projects.

Making the Moment, the podcast that brings you the untold stories, unfiltered insights, and big ideas from the architects behind the moments that matter.
Join your host Aja Bradley-Kemp, as each week she and her guests will show you how to design experiences that not only captivate audiences but also drive value for your organization. Whether you’re looking to build buzz, boost loyalty, or drive revenue, these tips will give you actionable ideas to help you design customer experiences that truly make an impact.
This is for the moment makers and the culture creators. Welcome to Making the Moment.
Ever wonder how the roar of a stadium translates into tangible brand love? Or what it takes to make the Super Bowl a cultural moment? This week, we’re joined by Ashley Hamilton, Director of Event Location Strategy & Planning at the NFL, and the force behind some of the biggest cultural moments in sports.
From NBA Championship parades to the Draft City Takeovers, Ashley shares how to:
- Infuse local culture into global events for deeper fan engagement
- Pull off flawless, high-stakes brand activations
- Position your company for opportunities to be a part of the biggest moments in sports
This is a rare glimpse into the strategic brilliance that fuels the world's most watched events.
If you’re in the business of building impactful and memorable fan moments.Hit play now to level up your game.
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💼 Work With Us
Interested in booking a guest, sponsorship, or collaboration? Contact us at [email protected].
📍 Connect with Us:
- Host: Aja Bradley Kemp
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🎙️ Making the Moment is produced by Conversate Collective.

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