Making the Moment
Making the Moment
Podcast Description
Making the Moment, the podcast that brings you the untold stories, unfiltered insights, and big ideas from the architects behind the moments that matter.Join your host Aja Bradley-Kemp, as each week she and her guests will show you how to design experiences that not only captivate audiences but also drive value for your organization. Whether you’re looking to build buzz, boost loyalty, or drive revenue, these tips will give you actionable ideas to help you design customer experiences that truly make an impact.This is for the moment makers and the culture creators. Welcome to Making the Moment.
Podcast Insights
Content Themes
The podcast covers various themes related to experience design, marketing strategies, and community building. Episodes include discussions like Tory Archbold's marketing secrets that led to Zara's million-dollar launch day and Melissa Carnegie's journey of growing Kicks and Fros into a vibrant community dedicated to natural hair and sneakers. Each episode focuses on actionable insights and creative approaches that listeners can apply to their own projects.
Making the Moment, the podcast that brings you the untold stories, unfiltered insights, and big ideas from the architects behind the moments that matter.
Join your host Aja Bradley-Kemp, as each week she and her guests will show you how to design experiences that not only captivate audiences but also drive value for your organization. Whether you’re looking to build buzz, boost loyalty, or drive revenue, these tips will give you actionable ideas to help you design customer experiences that truly make an impact.
This is for the moment makers and the culture creators. Welcome to Making the Moment.
What does it take to turn a beauty brand into a cultural phenomenon? In our season finale, host Aja Bradley Kemp sits down with Selina Davis– experiential marketing maven and the force behind Mielle’s unforgettable brand activations and the coveted pink bag.
Selina shares her journey from talent manager to leading Mielle’s experiential strategy during its explosive growth and eventual acquisition by Procter & Gamble (P&G). We unpack how in-person experiences can drive exponential brand love and how global brands can stay consistent and culturally relevant.
This episode is packed with insights you won’t want to miss, including:
- What top retailers and potential acquirers are really thinking when they see your brand activation
- How a community-first mindset helped Mielle build unshakable brand loyalty
- What unique challenges and growth opportunities come with being a Black-owned brand navigating acquisition
- How to create experiential campaigns that resonate across global markets without compromising brand identity
- How a pink swag bag became a cult favorite and why moments like that drive emotional brand connection
- Why strong professional relationships open unforeseen doors, How to find harmony in motherhood, creativity, and corporate leadership with purpose and boundaries.
Whether you're scaling a brand, navigating acquisition, or rethinking the power of live experiences, this conversation is rich with strategic insights straight from the culture.
🎧 Subscribe & Share
If you enjoyed this episode, be sure to subscribe, rate, and share with your fellow visionaries.
💼 Work With Us
Interested in booking a guest, sponsorship, or collaboration? Contact us at [email protected].
📍 Connect with Us:
- Host: Aja Bradley Kemp
Follow on Instagram | Listen on iHeartRadio | Watch on TikTok
🎙️ Making the Moment is produced by Conversate Collective.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.