True CRM
True CRM
Podcast Description
Join Liz and Andy as they invite a CRM colleague working in Higher Education to share their CRM journey, their thoughts on the future, and what they love (and don't love) about working in CRM.
About the CRM Network HE: Founded in 2016, the network now boasts hundreds of members from institutions across the UK and Europe. We provide platforms and opportunities to connect, collaborate, and share insights with colleagues working in CRM within Higher Education.
Learn more and become a member: https://crmnetwork.org
If you'd like to be on the show, email us at [email protected]
Podcast Insights
Content Themes
The podcast focuses on topics centered around customer relationship management in Higher Education, exploring themes such as career pathways, technology trends, and best practices. Episodes have included discussions on the future of AI in HE marketing and the integration of CRM with marketing and IT, alongside personal stories from industry professionals.

Join Liz and Andy as they invite a CRM colleague working in Higher Education to share their CRM journey, their thoughts on the future, and what they love (and don’t love) about working in CRM.
About the CRM Network HE: Founded in 2016, the network now boasts hundreds of members from institutions across the UK and Europe. We provide platforms and opportunities to connect, collaborate, and share insights with colleagues working in CRM within Higher Education.
Learn more and become a member: https://crmnetwork.org
If you’d like to be on the show, email us at [email protected]
This month, we’re piloting the True CRM barge up some famous Dutch canals and visiting our pal, Erald Sula, Student Engagement Specialist at the University of Groningen.
We discussed what Erald's superpower is, what he loves about working in CRM, and he shares with us his magical key for motivation (coffee!) ☕️🤩
———
FEATURING:
Liz Smythe
Andy Ball
Erald Sula
———
True CRM is a podcast production by the CRM Network HE, a collective of friendly CRM professionals working within Higher Education. For more info and to become a member visit: https://crmnetwork.org

Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.