Local Marketing Beat Podcast
Local Marketing Beat Podcast
Podcast Description
Have you heard the beat on the local marketing street? Each month on the Local Marketing Beat podcast we bring you hot takes on hot topics related to locatio...
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The podcast emphasizes local SEO, digital marketing strategies, and consumer engagement, featuring episodes like how KFC attracts Gen Z through innovative campaigns and insights into managing customer reviews effectively across franchises.
Local Marketing Beat is a podcast for enterprise and multi-location marketers navigating the shift to AI-driven local search, Generative Engine Optimization (GEO), and customer experience at scale.
Hosted by Christian Hustle and brought to you by Uberall, each episode features candid conversations with industry leaders, platform experts, and operators shaping how businesses are discovered, recommended, and chosen in a world where AI answers replace traditional search results.
We break down how AI search actually works, what signals matter for visibility and trust, and how brands should adapt their local marketing, reputation, and location strategies to stay competitive. Topics include AI search and GEO, Google Business Profiles, reviews and sentiment, local visibility, and real-world examples from enterprise brands.
If you’re responsible for local growth, digital strategy, or customer experience across multiple locations, Local Marketing Beat helps you understand what’s changing — and what to do next.
New episodes drop regularly. Follow the show and stay ahead of the shift in local discovery.
How do you get your brand recommended by ChatGPT, Gemini, and Perplexity instead of simply ranking on Google?
In this live SMX 2026 session, Christian Hustle shares the results of a 90-day Generative Engine Optimization (GEO) experiment designed to answer one question:
Can YouTube transcripts and structured content increase AI Search Share of Voice?
The answer surprised us.
You’ll see the exact framework we used to improve AI visibility, increase brand mentions, and grow citations across AI-powered search engines by combining YouTube videos, transcripts, and website content into a repeatable GEO strategy.
In this session you’ll learn:
* What AI Share of Voice (AI SOV) is and why it matters
* How ChatGPT, Gemini, and Perplexity decide which brands to recommend
* Why YouTube transcripts became one of our highest-performing GEO assets
* The difference between ranking in search and getting selected by AI
* How embedding videos and transcripts boosted visibility across an entire prompt library
* The role of citations, consistency, and corroboration in AI-generated answers
* A practical 90-day GEO framework that marketers can apply today
Whether you’re an SEO professional, content strategist, local marketer, SaaS company, or multi-location brand, this presentation will help you understand how AI search is changing discovery and what you can do to stay visible.
Topics Covered
* Generative Engine Optimization (GEO)
* AI Search Optimization
* AI Share of Voice
* ChatGPT SEO
* Gemini SEO
* Perplexity SEO
* Local SEO
* Multi-Location Marketing
* YouTube SEO
* AI Citations
* Entity Optimization
* Content Strategy
* GEO Framework
* AI Visibility
If you’re still measuring success by rankings alone, you’re already behind.
The future of SEO isn’t just ranking pages—it’s becoming the answer AI chooses to recommend.
#SMX #SEO #GEO #AISearch #ChatGPT #Perplexity #Gemini #LocalSEO #DigitalMarketing #YouTubeSEO #ContentStrategy
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