Local Marketing Beat is a podcast for enterprise and multi-location marketers navigating the shift to AI-driven local search, Generative Engine Optimization (GEO), and customer experience at scale.

Hosted by Christian Hustle and brought to you by Uberall, each episode features candid conversations with industry leaders, platform experts, and operators shaping how businesses are discovered, recommended, and chosen in a world where AI answers replace traditional search results.

We break down how AI search actually works, what signals matter for visibility and trust, and how brands should adapt their local marketing, reputation, and location strategies to stay competitive. Topics include AI search and GEO, Google Business Profiles, reviews and sentiment, local visibility, and real-world examples from enterprise brands.

If you’re responsible for local growth, digital strategy, or customer experience across multiple locations, Local Marketing Beat helps you understand what’s changing — and what to do next.

New episodes drop regularly. Follow the show and stay ahead of the shift in local discovery.