Local Marketing Beat Podcast
Local Marketing Beat Podcast
Podcast Description
Have you heard the beat on the local marketing street? Each month on the Local Marketing Beat podcast we bring you hot takes on hot topics related to locatio...
Podcast Insights
Content Themes
The podcast emphasizes local SEO, digital marketing strategies, and consumer engagement, featuring episodes like how KFC attracts Gen Z through innovative campaigns and insights into managing customer reviews effectively across franchises.
Welcome to Local Marketing Beat – your go-to podcast for the latest insights, trends, and strategies shaping the world of local marketing, customer experience, and digital transformation, including AI. Brought to you by the experts at Uberall, each episode features candid conversations with industry leaders, brand innovators, and marketing pros who are redefining how businesses connect with local customers.
From AI and multichannel marketing to local SEO, reputation management, and real-world success stories, Local Marketing Beat delivers fresh perspectives and practical advice for marketers looking to stay ahead in an ever-evolving landscape.
Whether you’re a brand marketer, agency leader, or digital strategist, tune in for inspiration, expert tips, and actionable ideas to boost your local marketing impact.
New episodes drop regularly. Follow now and never miss a beat.
In this episode of Local Marketing Beat, Christian Hustle chats with Partho Ghosh, VP of Product at Uberall, about how brands can prepare for the new age of AI-driven search. From optimizing structured data to navigating trust in generative AI results, Partho shares practical insights on what marketers must do now to stay visible and competitive.
They explore AI discoverability trends, the shifting local customer journey, and how Uberall’s own AI assistant, Ubi, is designed to simplify and supercharge local marketing. The conversation also explores the LPO (Location Performance Optimization) framework, the role of emerging platforms like Bing and Reddit, and the future of search behavior.
🔗 Learn More and Level Up with Uberall Academy:
📚 https://academy.uberall.com
🔗 Discover What’s Driving Consumers’ Local Choices:
💡 https://get.uberall.com/consumer-report/?utm\_source=youtube\&utm\_medium=social\&utm\_campaign=all-cc-ent-st-2025-consumer-report\&utm\_content=en
🔗 Discover Location Performance Optimization:
📍 https://get.uberall.com/location-performance-optimization/
⏱ Timestamps
00:00 – Intro
01:35 – AI’s Impact on Search and the Local Funnel
04:30 – What Matters Most to AI Search Engines
06:54 – Trusting AI: Risk vs. Reality
09:00 – New Channels You Shouldn’t Ignore
11:04 – LPO and Uberall’s Strategic Framework
14:06 – What UB-I Is and Why It Matters
17:33 – AI-Powered Content & Review Management
20:17 – Where Marketers Should Start with AI
22:48 – Why Saying “Thank You” to AI Might Help
🏢 Follow Uberall on LinkedIn: https://www.linkedin.com/company/get-uberall/
👤 Connect with Partho on LinkedIn: https://www.linkedin.com/in/productpartho/
🎙️ Connect with Christian on LinkedIn: https://www.linkedin.com/in/christianarriola/
#aisearch #localmarketing #locationmarketing #lpo #seo #structureddata #aitools #digitalpresence
Visit us at: https://www.uberall.com
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