Send us a text

Sally Williams never expected a hammock moment with her cat would spark a nationwide movement. As founder and president of Mission Meow, she's pioneering an innovative approach to saving America's struggling cat rescues through what she calls ”business crowdfunding” – and the results are nothing short of remarkable.

The cat overpopulation crisis in America is reaching alarming levels, with female kittens able to reproduce by just four months of age. Small, grassroots organizations doing critical Trap-Neuter-Return work and providing adoption services are closing their doors at disturbing rates, often because they lack funding, recognition, and community support. Mission Meow steps in precisely where traditional funding falls short, providing substantial grants that transform these small rescues – from helping them acquire TNR equipment to building clinical spaces for cats awaiting adoption.

What truly sets Mission Meow apart is what Sally calls ”the Mission Meow effect.” Beyond financial support, recipient organizations report growth in their donor bases, increased volunteer participation, and renewed enthusiasm for their missions. Perhaps most poignantly, one rescue confided they had planned to close their doors despite having adequate funding because ”they didn't think anybody cared” – a heartbreaking revelation that underscores how recognition and community support can be as crucial as financial assistance.

With nearly 90 business partners and growing individual donor support, Mission Meow has created a family-like community dedicated to feline welfare. Whether you can contribute $5 monthly (which Sally emphasizes makes a tremendous difference), volunteer your skills, or simply help spread awareness, there's a place for everyone in this mission. As Sally reflects, ”I didn't know giving back would become the greatest joy of my life.” Visit missionmeow.org to discover how you can join this transformative movement and help ensure no cat rescue closes simply because nobody cared.

Thanks for listening to the potty talk podcast brought to you by Fresh Patch. We hope you enjoyed the show. Give us a like or a follow, or shop all of our real grass supplies at freshpatch.com.Instagram, TikTok, Facebook, Youtube, Reddit