FolloTalks
FolloTalks
Podcast Description
Welcome to FolloTalks, the official podcast powered by Follo – Europe’s leading strategic performance marketing agency. Follo combines the best of strategy, data and technology to redefine digital marketing across Europe.
In this podcast, we bring you sharp insights, expert conversations, and cases from the cutting edge of performance marketing. We sit down with marketing experts, industry leaders, tech innovators, and our own experts to dive into what really drives digital growth today. Stay ahead of the game, and we’ll see you in the next episode. Until then—Dare to lead!
Podcast Insights
Content Themes
The podcast centers on a variety of themes within digital marketing, including cutting-edge SEO strategies, the role of artificial intelligence in content creation, and the significance of data in driving marketing performance. Episodes often feature live discussions from industry events like BrightonSEO, addressing topics such as the impact of large language models on search and the evolving authority metrics in SEO.
Welcome to FolloTalks, the official podcast powered by Follo – Europe’s leading strategic performance marketing agency. Follo combines the best of strategy, data and technology to redefine digital marketing across Europe.
In this podcast, we bring you sharp insights, expert conversations, and cases from the cutting edge of performance marketing. We sit down with marketing experts, industry leaders, tech innovators, and our own experts to dive into what really drives digital growth today. Stay ahead of the game, and we’ll see you in the next episode. Until then—Dare to lead!
What does “local” mean in a world of AI-driven search? In this episode, we dive into SERP evolution, Google Business Profiles, LLM-driven personalization, and the rise of local packs, maps and shopping. Kayn, Stijn and Koen discuss what works, what changed, and what happens if you ignore local altogether.
🎧 Listen now and stay ahead of the search curve.
👉 Learn more about Follo at www.folloagency.com
Disclaimer
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