FolloTalks
FolloTalks
Podcast Description
Welcome to FolloTalks, the official podcast powered by Follo – Europe’s leading strategic performance marketing agency. Follo combines the best of strategy, data and technology to redefine digital marketing across Europe.
In this podcast, we bring you sharp insights, expert conversations, and cases from the cutting edge of performance marketing. We sit down with marketing experts, industry leaders, tech innovators, and our own experts to dive into what really drives digital growth today. Stay ahead of the game, and we’ll see you in the next episode. Until then—Dare to lead!
Podcast Insights
Content Themes
The podcast centers on a variety of themes within digital marketing, including cutting-edge SEO strategies, the role of artificial intelligence in content creation, and the significance of data in driving marketing performance. Episodes often feature live discussions from industry events like BrightonSEO, addressing topics such as the impact of large language models on search and the evolving authority metrics in SEO.
Welcome to FolloTalks, the official podcast powered by Follo – Europe’s leading strategic performance marketing agency. Follo combines the best of strategy, data and technology to redefine digital marketing across Europe.
In this podcast, we bring you sharp insights, expert conversations, and cases from the cutting edge of performance marketing. We sit down with marketing experts, industry leaders, tech innovators, and our own experts to dive into what really drives digital growth today. Stay ahead of the game, and we’ll see you in the next episode. Until then—Dare to lead!
As AI reshapes the way we search, market, and convert — are you still optimizing for yesterday’s algorithms?
In this episode of FolloTalks, we dive deep into the evolving world of search with a sharp focus on GEO vs SEO. Traditional Search Engine Optimization (SEO) has long been the go-to strategy for visibility. But in 2025, a new player is entering the arena: Generative Engine Optimization (GEO) — a practice focused on being found in AI-powered platforms like ChatGPT, Perplexity, and other generative engines.
🔍 What you'll learn:
What GEO actually means, and how it’s different from SEO
How ecommerce and B2B brands can prepare for AI-first search
Why the next era of discoverability isn’t about ranking — it’s about being generated
What kind of content stands out in AI-driven results
Practical steps to future-proof your search strategy
Your host Anouk Sintniklaas, Head of Marketing at Follo, is joined once again by SEO experts Koen Leemans, Stijn Bergmans, and Kayn Wolfswinkel — bringing real-world data, market insights, and bold opinions to the table.
💣 ”If you're still only optimizing for Google, you're already behind.”
Whether you're a marketer, SEO specialist, or ecommerce entrepreneur — this episode offers practical insights and strategic foresight.
🎧 Listen now and stay ahead of the search curve.
👉 Learn more about Follo at www.folloagency.com
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