Keep It Local | Local Media Association
Keep It Local | Local Media Association
Podcast Description
Keep It Local explores how local journalism is evolving — and thriving — through innovation. Hosted by the Local Media Association, each episode highlights strategies that help newsrooms build community and revenue. 🎙️
Podcast Insights
Content Themes
The podcast focuses on evolving local journalism practices, revenue strategies, and community engagement. Episodes explore specific topics such as branded content, showcasing real-world success stories from local media companies, and the importance of trust and transparency in content strategies.
Keep It Local explores how local journalism is evolving — and thriving — through innovation. Hosted by the Local Media Association, each episode highlights strategies that help newsrooms build community and revenue. 🎙️
This special anniversary episode of Keep It Local, a podcast from the Local Media Association, looks back at a full year of conversations with leaders across the local news industry.
Host Ryan Welton highlights the biggest takeaways on revenue, AI, audience trust, and innovation — all focused on one mission: helping local media organizations build sustainable business models.
🔑 What you’ll learn
Branded content that actually works
- Why internal alignment is critical to success
- How storytelling drives advertiser value
AI in the newsroom
- Practical use cases beyond writing
- How AI can improve accessibility and efficiency
- Why trust and transparency matter more than ever
New revenue opportunities
- Donation strategies that convert audiences into supporters
- “Best of” campaigns as long-term revenue engines
- Monetizing short-form video and branded content
Audience trust & data strategy
- What consumers actually think about AI in news
- How zero- and first-party data strengthen relationships
Growth strategies for modern newsrooms
- Short-form video adoption
- Community-first engagement models
- Building direct audience relationships
🎯 Why it matters
Local journalism is evolving fast. The organizations that survive — and thrive — will be the ones that adapt, experiment, and connect deeply with their communities.
This episode is a roadmap for doing exactly that.
Editor’s note: These podcast notes were written by AI from an episode transcript plus inputs from its host.
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