Keep It Local | Local Media Association
Keep It Local | Local Media Association
Podcast Description
Keep It Local explores how local journalism is evolving — and thriving — through innovation. Hosted by the Local Media Association, each episode highlights strategies that help newsrooms build community and revenue. 🎙️
Podcast Insights
Content Themes
The podcast focuses on evolving local journalism practices, revenue strategies, and community engagement. Episodes explore specific topics such as branded content, showcasing real-world success stories from local media companies, and the importance of trust and transparency in content strategies.
Keep It Local explores how local journalism is evolving — and thriving — through innovation. Hosted by the Local Media Association, each episode highlights strategies that help newsrooms build community and revenue. 🎙️
In this episode of Keep It Local, Ryan Welton sits down with Liz White Notarangelo, co-CEO of Local Media Association and Local Media Foundation, for a frank and energizing conversation on the real work of newsroom transformation.
Liz brings deep experience as a fifth-generation publisher who led a legacy newsroom through digital transformation—and now helps lead innovation across the local media industry.
They dig into:
- Why every newsroom must adopt a culture of continuous change
- The power of “succeed or fail fast”—and how to operationalize it
- Why listening is a newsroom’s most underutilized superpower
- How trust lays the groundwork for any sustainable revenue model
- What to stop doing—and how to focus on what matters
Plus: Liz previews LMA Fest 2025, where AI, branded content, philanthropy, and revenue innovation will take center stage.
Resources:
- Learn more: localmedia.org
- Learn more about LMA Fest: https://localmedia.org/event/lma-fest-2025/
Subscribe to “Keep It Local” for more ideas on the future of local journalism and its sustainability.
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