Keep It Local | Local Media Association
Keep It Local | Local Media Association
Podcast Description
Keep It Local explores how local journalism is evolving — and thriving — through innovation. Hosted by the Local Media Association, each episode highlights strategies that help newsrooms build community and revenue. 🎙️
Podcast Insights
Content Themes
The podcast focuses on evolving local journalism practices, revenue strategies, and community engagement. Episodes explore specific topics such as branded content, showcasing real-world success stories from local media companies, and the importance of trust and transparency in content strategies.
Keep It Local explores how local journalism is evolving — and thriving — through innovation. Hosted by the Local Media Association, each episode highlights strategies that help newsrooms build community and revenue. 🎙️
At a time when many local newsrooms fear artificial intelligence, The Baltimore Times is leaning in. In this episode of Keep It Local, host Ryan Welton talks with Paris Brown — one of Local Media Association’s Digital Innovators of the Year — about how a 40-year-old community paper is using AI, AR and VR to serve its audience in fresh, creative ways.
Brown shares how the Times is:
- Making health coverage more accessible with narrated AI summaries and avatars.
- Creating immersive AR/VR storytelling experiences like racing alongside legendary Black cyclists.
- Building trust through partnerships with artists, technologists, and community groups.
- Exploring new AI tools (Perplexity, ChatGPT, Gemini, Zapier) to streamline workflows.
- Developing an AI model to process community-submitted stories through a custom style guide.
Why It Matters
The Baltimore Times is proving that innovation isn’t reserved for large media companies. By treating AI as a partner, not a threat, the paper shows how small publishers can lead in digital transformation while staying rooted in community trust.
🎧 Listen to learn why Paris Brown calls AI “a friend, not a threat,” and what’s next for The Baltimore Times.
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