Keep It Local | Local Media Association
Keep It Local | Local Media Association
Podcast Description
Keep It Local explores how local journalism is evolving — and thriving — through innovation. Hosted by the Local Media Association, each episode highlights strategies that help newsrooms build community and revenue. 🎙️
Podcast Insights
Content Themes
The podcast focuses on evolving local journalism practices, revenue strategies, and community engagement. Episodes explore specific topics such as branded content, showcasing real-world success stories from local media companies, and the importance of trust and transparency in content strategies.
Keep It Local explores how local journalism is evolving — and thriving — through innovation. Hosted by the Local Media Association, each episode highlights strategies that help newsrooms build community and revenue. 🎙️
Episode 1 title: Storytelling that pays: Inside the Branded Content Project
Episode description / show notes:
In our debut episode of Keep It Local, host Ryan Welton sits down with Shannon Kinney, founder of Dream Local Digital and longtime LMA collaborator, to unpack the power of branded content — storytelling that builds audience and revenue.
They discuss:
- What branded content is (and isn’t)
- How it creates value for both advertisers and audiences
- Real-world success stories from local media companies
- How the Branded Content Project is helping newsrooms generate sustainable revenue
- Why alignment between editorial and sales is essential
- The value of trust, transparency, and utility in content strategy
🚨 Plus: Shannon shares how media companies can join upcoming Branded Content Project cohorts, tap into free training, and get support through hands-on boot camps and case studies.
📍 Mentioned in this episode:
- BrandedContentProject.com – Resources, case studies, and cohort info
- LocalMedia.org – More about the Local Media Association
- DreamLocal.com – Shannon Kinney’s agency helping 75,000+ businesses grow online
🎧 If you enjoyed this episode, leave a review and share it with a newsroom leader or journalist you know!
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