Keep It Local | Local Media Association
Keep It Local | Local Media Association
Podcast Description
Keep It Local explores how local journalism is evolving — and thriving — through innovation. Hosted by the Local Media Association, each episode highlights strategies that help newsrooms build community and revenue. 🎙️
Podcast Insights
Content Themes
The podcast focuses on evolving local journalism practices, revenue strategies, and community engagement. Episodes explore specific topics such as branded content, showcasing real-world success stories from local media companies, and the importance of trust and transparency in content strategies.
Keep It Local explores how local journalism is evolving — and thriving — through innovation. Hosted by the Local Media Association, each episode highlights strategies that help newsrooms build community and revenue. 🎙️
For decades, “Best Of” programs have been associated with newspapers. But broadcast stations are increasingly discovering they may be even better positioned to win in this space.
Julie Foley of Second Street joins Ryan Welton to explain how TV and radio stations are:
- Generating six-figure annual revenue
- Growing newsletter lists by thousands
- Capturing first- and zero-party data
- Building stronger advertiser relationships
- Using self-serve e-commerce tools to unlock new revenue
- Adding text-to-vote for incremental upsell
We discuss real-world examples, including stations in Myrtle Beach, Biloxi, and Kentucky that are seeing measurable results.
Julie also breaks down:
• How to structure a nomination, voting and winners phase
• What categories work best for broadcast
• Why mindset — not market size — is often the biggest barrier
• How to shift sales conversations from impressions to ROI
If you lead revenue, audience development or digital strategy at a local station, this episode offers a practical roadmap.
🔗 Learn more: lab.secondstreet.com
📧 Contact Julie Foley: [email protected]
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