Keep It Local | Local Media Association
Keep It Local | Local Media Association
Podcast Description
Keep It Local explores how local journalism is evolving — and thriving — through innovation. Hosted by the Local Media Association, each episode highlights strategies that help newsrooms build community and revenue. 🎙️
Podcast Insights
Content Themes
The podcast focuses on evolving local journalism practices, revenue strategies, and community engagement. Episodes explore specific topics such as branded content, showcasing real-world success stories from local media companies, and the importance of trust and transparency in content strategies.
Keep It Local explores how local journalism is evolving — and thriving — through innovation. Hosted by the Local Media Association, each episode highlights strategies that help newsrooms build community and revenue. 🎙️
Giving Tuesday strategies for newsrooms with LMA’s Kristyn Cooper
Show Notes:
On this episode of Keep It Local, host Ryan Welton sits down with Kristyn Cooper, director of fundraising initiatives at the Local Media Association, to explore how local newsrooms can make the most of Giving Tuesday. Cooper shares insights from two decades in the nonprofit world—covering how to normalize fundraising, connect storytelling to generosity, and build long-term donor relationships.
Listeners will learn:
- How Giving Tuesday evolved into a $3.6 billion global movement
- Why journalists already possess the skills to be great fundraisers
- Best practices for donor engagement and impact storytelling
- Simple ways to make giving easy and friction-free
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